Online English for international commerce

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作   者:罗凤翔,张海波主编

分类号:

ISBN:9787801819352

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简介

本书共分六大章,十七个单元。每个单元则由概述(Overview)、生词表(Word Study)、话题(Lesson)等三大模块构成。概述部分主要用以介绍前面所学的知识和引出本单元将要学的知识,即为承上启下;生词表摄取的生词以电子商务和国际贸易中的专业术语为主; 编写《国际商务在线英语》将国际商务、电子商务和商务英语溶为一体,基于电子商务平台来开展应用型的英语教学改革与研究,开拓出英语教学与社会需求密切结合的新模式。

目录

目录
Chapter 1 E-commerce Basics
Unit1 Development of E-commerce
Objectives
Overview
Word List
Lesson1 What Is E-commerce?
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Lesson2 B2B,B2C and C2C
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Unit2 Website Browse and Registration
Objectives
Overview
Word List
Lesson3 Explore the World with IE
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Lesson4 Why to Register?
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Unit3 E-mail and Mailbox
Objectives
Overview
Word List
Lesson5 E-mail,the Most Rapidly Growing Communication Tool
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Lesson6 Set Up an Outlook Express E-mail Account
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Unit4 Uploading and Downloading
Objectives
Overview
Word List
Lesson7 HTTP and TCP/IP
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Lesson8 Use CuteFTP to Upload and Download Files
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Chapter2 Be Prepared for E-commerce
Unit5 Set Up Websites
Objectives
Overview
Word List
Lesson9 About Alibaba
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Lesson10 Global Branding Strategy Online
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Unit6 Network Marketing
Objectives
Overview
Word List
Lesson11 Websites for Search Engines or People?
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Lesson12 Types of Online Promotion
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Chapter3 Get Your E-commerce Going
Unit7 Online Enquiry
Objectives
Overview
Word List
Lesson13 Introduction to Enquiry
Session1 Reading Material
Session2 Notes
Session3 Practice
Lesson14 Making Enquiry
Session1 Reading Material
Session2 Notes
Session3 Practice
Unit8 Online Offer
Objectives
Overview
Word List
Lesson15 Introduction to Offer
Session1 Reading Material
Session2 Notes
Session3 Practice
Lesson16 Making Offer
Session1 Reading Material
Session2 Notes
Session3 Practice
Unit9 Online Counteroffer
Objectives
Overview
Word List
Lesson17 Introduction to Counteroffer
Session1 Reading Material
Session2 Notes
Session3 Practice
Lesson18 Making Counteroffer
Session1 Reading Material
Session2 Notes
Session3 Practice
Unit10 Online Acceptance
Objectives
Overview
Word List
Lesson19 Introduction to Acceptance
Session1 Reading Material
Session2 Notes
Session3 Practice
Lesson20 Making Acceptance
Session1 Reading Material
Session2 Notes
Session3 Practice
Unit11 Sending Contract and Counter-signature
Objectives
Overview
Word List
Lesson21 Making and Sending Contract
Session1 Reading Material
Session2 Notes
Session3 Practice
Lesson22 Electronic Signature and Certification
Session1 Reading Material
Session2 Notes
Session3 Practice
Chapter4 Get Payment for Your E-commerce
Unit12 Online Payment System
Objectives
Overview
Word List
Lesson23 Internet Merchant Account
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Lesson24 Security Issues
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Unit13 Payment by L/C
Objectives
Overview
Word List
Lesson25 Letter of Credit(L/C)
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Lesson26 Urge Establishment of L/C & Amend L/C
Session1 Reading Material
Session2 Notes
Session3 Practice
Chapter5 Carry out Your E-commerce
Unit14 Arrange Shipment
Objectives
Overview
Word List
Lesson27 UPS Global Distribution and Logistics
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Lesson28 Shipping Services
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Unit15 Arrange Insurance
Objectives
Overview
Word List
Lesson29 Ocean Marine Cargo Insurance
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Lesson30 Insurance Online
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Unit16 Inspection & Customs Declaration
Objectives
Overview
Word List
Lesson31 China E-port Profile
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Lesson32 Declaration Service By Hongkong Customs
Session1 Reading Material
Session2 Notes
Session3 Practice
Session4 Surf the Net
Chapter6 Conclude Your E-commerce
Unit17 Making Documents for Negotiation
Objectives
Overview
Word List
Lesson33 Data Transfer Through Internet
Session1 Reading Material
Session2 Notes
Session3 Practice
Lesson34 Making Documents
Commercial Invoice
Session1 Reading Material
Session2 Notes
Draft
Session1 Reading Material
Session2 Notes
Bill of Lading
Session1 Reading Material
Session2 Notes
Packing/Weight List
Session1 Reading Material
Session2 Notes
Insurance Policy/Certificate
Session1 Reading Material
Session2 Notes
Inspection Certificate
Session1 Reading Material
Session2 Notes
Certificate of Origin & Form A
Session1 Reading Material
Session2 Notes
Beneficiary's Certificate
Session1 Reading Material
Session2 Notes
Session3 Practice
Lesson35 Settlement and Cancellation after Verification
Session1 Reading Material
Session2 Notes
Session3 Practice
AppendixⅠ 练习参考答案
AppendixⅡ 常用外经贸英语短语
AppendixⅢ 参考书目、网站

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