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简介
Colour is a powerful selling tool. It is the first thing tocatch the consumer s eye in the shop window. Get the colour choicewrong and an entire range can stay on the racks. So, how do coloursarrive on the catwalk or the sales floor and why do differentcompanies choose similar colours each season? In this book, KateScully and Debra Johnston Cobb look at how the industry hasdeveloped and how it works. They look at the skills a colourforecaster employs to draw a colour palette together, as well ascolour theory and other factors. With informative timelines andillustrated examples, this book breaks down the forecasting processand explains the combination of research and intuitive skills thata successful designer or forecaster needs.
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