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ISBN:9781931498715

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简介

"Don't Think of an Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States." "Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways conservatives have framed the issues, and provides examples of how progressives can reframe the debate." "Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests."--BOOK JACKET.

目录

Foreword by Howard Dean
Introduction by Don Hazen
Preface: Reframing Is Social Change
Theory and Application
Framing 101: How to Take Back Public Discourse Enter the Terminator
What脝s in a Word
Plenty, if It脝s Marriage Metaphors of Terror Metaphors
That Kill Betrayal of Trust: Beyond Lying
From Theory to Action
What the Right Wants
What Unites Progressives
FAQ
How to Respond to Conservatives

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