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简介
本书文章大部分选自经贸类权威刊物，如：《财富》、《经济学家》、《读者文摘》等。内容涉及广告类五大准则、家庭理财成功范例、电子商务网站经营情况等。
目录
Passage 1 Dell Wants your Home 0
Passage 2 How Do They Make M&M's? 0
Passage 3 How to Mix Pleasure with Business 0
Passage 4 Four Big Career Mistakes-and How to Avoid Them 0
Passage 5 Stories That Sell,Stories That Tell 0
Passage 6 Tipping Hollywood the Black Spot 0
Passage 7 What You Didn't Know about Money and Happiness(I) 0
Passage 8 What You Didn't Know about Money and Happiness(II) 0
Passage 9 You Can Make a Million 0
Passage 10 Enterprise 0
Passage 11 Borderless Pensions 0
Passage 12 Television Channel Surfers,Beware 0
Passage 13 Don't Forget the Little Guy 0
Passage 14 Mr.Coffee 0
Passage 15 The E Bay Economy 0
Passage 16 The Guru in the Vegetable Bin 0
Passage 17 It's a Cellphone-and a Credit Card,Too 0
Passage 18 Turbocharging Your Career 0
Passage 19 Delegating Decisions 0
Passage 20 Cutting Costs Through Better Customer Service 0
Passage 21 Answers Underground 0
Passage 22 Sky High 0
Passage 23 The Child Is Father to The Patient 0
Passage 24 Your Money:Staying Ahead in Tough Times 0
Passage 25 Lifers vs Hoppers 0
Passage 26 The Hard Path to New Nationhood(I) 0
Passage 27 The Hard Path to New Natiohhood(II) 0
Passage 28 The Top 5 Rules of the Ad Game 0
Passage 29 A Little Poison Can Be Good for you 0
Passage 30 Stopping the Killer Virus 0
Exercises 0
Passage 2 How Do They Make M&M's? 0
Passage 3 How to Mix Pleasure with Business 0
Passage 4 Four Big Career Mistakes-and How to Avoid Them 0
Passage 5 Stories That Sell,Stories That Tell 0
Passage 6 Tipping Hollywood the Black Spot 0
Passage 7 What You Didn't Know about Money and Happiness(I) 0
Passage 8 What You Didn't Know about Money and Happiness(II) 0
Passage 9 You Can Make a Million 0
Passage 10 Enterprise 0
Passage 11 Borderless Pensions 0
Passage 12 Television Channel Surfers,Beware 0
Passage 13 Don't Forget the Little Guy 0
Passage 14 Mr.Coffee 0
Passage 15 The E Bay Economy 0
Passage 16 The Guru in the Vegetable Bin 0
Passage 17 It's a Cellphone-and a Credit Card,Too 0
Passage 18 Turbocharging Your Career 0
Passage 19 Delegating Decisions 0
Passage 20 Cutting Costs Through Better Customer Service 0
Passage 21 Answers Underground 0
Passage 22 Sky High 0
Passage 23 The Child Is Father to The Patient 0
Passage 24 Your Money:Staying Ahead in Tough Times 0
Passage 25 Lifers vs Hoppers 0
Passage 26 The Hard Path to New Nationhood(I) 0
Passage 27 The Hard Path to New Natiohhood(II) 0
Passage 28 The Top 5 Rules of the Ad Game 0
Passage 29 A Little Poison Can Be Good for you 0
Passage 30 Stopping the Killer Virus 0
Exercises 0
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