College core business English reading and writing 4 reference book
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作 者：张志华，张萍主编
分类号：
ISBN：9787811349443
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简介
经过国内外十几所大学60余位中、外英语教师的共同努力，我们完成了这套《大学核心商务英语》系列教材的编写、录制、计算机程序设计和处理工作，现在这套教材就要出版了。教材编委会和每位参加工作的老师都如释重负，无比欣慰。为了这套教材，大家都付出了艰辛的劳动，洒下了辛勤的汗水。作为这套教材的总主编，我代表编委会深深地感谢参加这套教材编写、表演、录制、程序设计的所有工作人员；感谢对外经济贸易大学出版社领导和编辑们的大力支持和帮助；感谢给予我们帮助和指导的英语教育专家和朋友们。
1.编写依据，2.编写理念，3.教材构成，4.教材内容，5.自主练习，6.编写团队
目录
Unit One Business Education
Unit Two International Business Negotiation
Unit Three Stories of the Famous Businesspeople
Unit Four Business Interviews
Unit Five The.World Business Trend: ElectronicBusiness
Unit Six Famous CEOs
Unit Seven The Ways of Business Campaign
Unit Eight Business Ethical Culture
Unit Nine Globalization and World Trade
Unit Ten New View on Today's Business
Appendix 1 Key to Comprehension Exercises
Appendix 2 Audio Scripts
Unit Two International Business Negotiation
Unit Three Stories of the Famous Businesspeople
Unit Four Business Interviews
Unit Five The.World Business Trend: ElectronicBusiness
Unit Six Famous CEOs
Unit Seven The Ways of Business Campaign
Unit Eight Business Ethical Culture
Unit Nine Globalization and World Trade
Unit Ten New View on Today's Business
Appendix 1 Key to Comprehension Exercises
Appendix 2 Audio Scripts
College core business English reading and writing 4 reference book
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