Preface p. v
Content Selection p. 1
Paper and Oral Presentation: The Difference p. 3
The Spoken Word vs. The Written Word p. 4
Collective Audience but Individual Expectations p. 7
Captive Audience Trapped in Time and Space p. 14
Imposed Pace and Rigid Slide Sequence p. 17
You, Personality, Face, and Voice p. 19
Content Filtering Criteria p. 24
The Audience Expects the Presentation to be About Its Title p. 27
All Contributors Expect to be Acknowledged p. 31
Novelty, Applicability, and Time to Explain are the Main Content Filters p. 33
Audience Expectations p. 37
General Audience Expectations p. 39
No Disconnect p. 39
No Strain p. 42
No Boredom p. 49
No Disregard p. 50
Scientific Audience Expectations p. 53
Digestible Scientific Content p. 53
Believable Content and Credible Scientist p. 56
Useful Scientific Content p. 62
The Slides p. 65
Five Slide Types, Five Roles p. 67
Title Slide-The Name Card p. 68
Hook Slide-The Attention Grabber p. 73
Map Slide-The Head's Up Option p. 79
Story Slides-The Proven Claims p. 83
Conclusion Slide-The Promised Items p. 91
Slide Design p. 97
Design for Slide Legibility p. 97
Design for Audience Attention p. 124
Design for Presenter Flexibility p. 135
Design for Persuasion p. 144
The Presenter p. 149
The Master of Tools p. 151
Screen, Pointers, Mikes, and Lectern p. 151
Audio and Light Control p. 164
Presentation Software (Keynote and PowerPoint) p. 164
Scientist and Perfect Host p. 169
The Attentive Host p. 171
The Visible Host (and the Co-Host) p. 173
The Hospitable Scientist p. 179
The Grabbing Voice p. 182
Speak with Confidence p. 182
Speak for Intelligibility p. 187
Speak for Attention p. 194
Speak for Persuasion p. 196
The Answerable Scientist p. 200
The Process of Answering Questions p. 204
Three Troublesome Questioning Styles and How to Deal with Them p. 217
Difficult and Dangerous Questions p. 222
Typical Questions from Specific Groups p. 237
Techniques for Fast Answer Support p. 239
Appendix p. 245
Index p. 249