Trademark law and theory : a handbook of contemporary research /
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作 者：edited by Graeme B. Dinwoodie and Mark D. Janis.
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ISBN：9781845426026
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简介
Dinwoodie (intellectual property law, U. of London, UK) and Janis (intellectual property law, U. of Iowa College of Law, US) present a handbook of contemporary trademark law scholarship that has been organized into three sections focusing in turn on different methodological approaches to analyzing trademark law; international and comparative dimensions, including harmonization of substantive trademark law and trademark provisions of free trade agreements; and critical issues related to trademarks and speech, limiting the scope of trademark rights, trademarks and traditional knowledge, and the edges of trademark protection. A number of crosscutting themes emerge from the proceedings, including articulating limits on trademark rights, the broadening circle of stakeholders in trademark law, the reevaluation of the effectiveness of trademark system institutions, the impact of concerns external to the conventional account of the trademark right, and the rapidity of change in the modern trademark system.
目录
Table Of Contents:
List of contributors vii
Introduction ix
PART I METHODOLOGICAL PERSPECTIVES
1 From communication to thing: historical aspects of the conceptualisation of trade marks as property 3
Lionel Bently
2 The semiotic account of trademark doctrine and trademark culture 42
Barton Beebe
3 A search-costs theory of limiting doctrines in trademark law 65
Stacey L. Dogan and Mark A. Lemley
4 Trade mark bureaucracies 95
Robert Burrell
5 The political economy of trademark dilution 132
Clarisa Long
PART II INTERNATIONAL AND COMPARATIVE DIMENSIONS
6 Fundamental concerns in the harmonization of (European) trademark law 151
Annette Kur
7 Substantive trademark law harmonization: on the emerging coherence between the jurisprudence of the WTO Appellate body and the European Court of Justice 177
Gail E. Evans
8 The free movement (or not) of trademark protected goods in Europe 204
Thomas Hays
9 The trademark law provisions of bilateral free trade agreements 229
Burton Ong
PART III CRITICAL ISSUES
Section A Trademarks and speech
10 Reconciling trademark rights and expressive values: how to stop worrying and learn to love ambiguity 261
Rochelle Cooper Dreyfuss
11 Truth and advertising: the Lanham Act and commercial speech doctrine 294
Rebecca Tushnet
12 Restricting allusion to trade marks: a new justification 324
Michael Spence
Section B Limiting the scope of trademark rights
13 Protecting the common: delineating a public domain in trade mark law 345
Jennifer Davis
14 Tolerating confusion about confusion: trademark policies and fair use 368
Graeme W. Austin
15 Online word of mouth and its implications for trademark law 404
Eric Goldman
Section C Trademarks and traditional knowledge
16 Trademarks and traditional knowledge and cultural intellectual property rights 433
Susy Frankel
17 Culture, traditional knowledge and trademarks: a view from the South 464
Coenraad Visser
Section D The edges of trademark protection
18 Of mutant copyrights, mangled trademarks, and Barbie's beneficence: the influence of copyright on trademark law 481
Jane C. Ginsburg
19 Signs, surfaces, shapes and structures 鈥?the protection of product design under trade mark law 498
Alison Firth
Index 523
List of contributors vii
Introduction ix
PART I METHODOLOGICAL PERSPECTIVES
1 From communication to thing: historical aspects of the conceptualisation of trade marks as property 3
Lionel Bently
2 The semiotic account of trademark doctrine and trademark culture 42
Barton Beebe
3 A search-costs theory of limiting doctrines in trademark law 65
Stacey L. Dogan and Mark A. Lemley
4 Trade mark bureaucracies 95
Robert Burrell
5 The political economy of trademark dilution 132
Clarisa Long
PART II INTERNATIONAL AND COMPARATIVE DIMENSIONS
6 Fundamental concerns in the harmonization of (European) trademark law 151
Annette Kur
7 Substantive trademark law harmonization: on the emerging coherence between the jurisprudence of the WTO Appellate body and the European Court of Justice 177
Gail E. Evans
8 The free movement (or not) of trademark protected goods in Europe 204
Thomas Hays
9 The trademark law provisions of bilateral free trade agreements 229
Burton Ong
PART III CRITICAL ISSUES
Section A Trademarks and speech
10 Reconciling trademark rights and expressive values: how to stop worrying and learn to love ambiguity 261
Rochelle Cooper Dreyfuss
11 Truth and advertising: the Lanham Act and commercial speech doctrine 294
Rebecca Tushnet
12 Restricting allusion to trade marks: a new justification 324
Michael Spence
Section B Limiting the scope of trademark rights
13 Protecting the common: delineating a public domain in trade mark law 345
Jennifer Davis
14 Tolerating confusion about confusion: trademark policies and fair use 368
Graeme W. Austin
15 Online word of mouth and its implications for trademark law 404
Eric Goldman
Section C Trademarks and traditional knowledge
16 Trademarks and traditional knowledge and cultural intellectual property rights 433
Susy Frankel
17 Culture, traditional knowledge and trademarks: a view from the South 464
Coenraad Visser
Section D The edges of trademark protection
18 Of mutant copyrights, mangled trademarks, and Barbie's beneficence: the influence of copyright on trademark law 481
Jane C. Ginsburg
19 Signs, surfaces, shapes and structures 鈥?the protection of product design under trade mark law 498
Alison Firth
Index 523
Trademark law and theory : a handbook of contemporary research /
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