CUT AND FOLD TECHNIQUES FOR PROMOTIONAL 9781780670942

　　Cut and Fold Techniques for Promotional Materials is a uniquecollection of over 40 attention-grabbing cut-and-fold designs thatwhen printed and illustrated form memorable give-aways to promoteand advertise services and products. The book provides a one-stopsource for novelty promotional materials, many appearing in printfor the first time. Some designs are interactive toys that turninside out or reveal hidden faces when played with, others are morepractical, offering ingenious ways to fold-up letters, brochuresand posters, or to create novelty envelopes and leaflets. All thedesigns will enhance a message or presentation, grabbing attentionin ways that simple printing can never achieve. Following theelegant, easy-to-follow style of Paul Jackson's other titles forLaurence King, Cut and Fold Techniques for Promotional Materials isan essential resource for marketing professionals and designstudents, and an inspirational guide to anyone looking to enhancethe presentation of their product or service.