WHY SHRINKWRAP A CUCUMBER?

　　Designed for all those involved in the packaging industrypackaging designers, manufacturers and retailers this book offers acomprehensive illustrated guide to designing environmentallyfriendly packaging. Environmental issues are forcing designers andmanufacturers to re-evaluate the design of their packaging and thematerials they use. This book addresses the principles ofeco-friendly packaging, including the background to climate changeand its impact upon the packaging industry, the response fromindustry to date, and issues of biodegradabilty and recyclability.Using this background information, advice is then given on creativepacking solutions that will answer these questions. Containingcomprehensive directories of different packaging materials,including their environmental credentials, and of differentpackaging formats, this book offers those seeking to answer designbriefs with an environmental requirement a comprehensive guide tothe possibilities available to them.