简介
With colorful prose and provocative stories, Satisfaction Guaranteed uncovers the roots of America's consumer society, obsession with shopping, and devotion to brands. This sweeping history provides the reader with a better understanding of how clever and manipulative the advertising industry has been in order to beguile us with goods. From Gillette razors and Kodak cameras to Ivory soap and Kellogg cereals, what used to be obscure small brands have become household names and items sold on a previously unimaginable scale. Hailed by the Los Angeles Times as "a cautionary tale of how turn-of-the-century American capitalism invented and exploited the mass market," Satisfaction Guaranteed is a ground-breaking classic in social history and social criticism. Book jacket.
目录
Acknowledgments p. v
Preface p. viii
American Pie p. 3
The Name on the Label p. 29
The Chain of Distribution p. 58
New Products, New Habits p. 89
Designing Markets p. 124
Sales and Promotions p. 163
The New Retailing p. 203
The Politics of Packaged Products p. 252
Epilogue p. 286
Notes p. 293
Picture Credits p. 327
Index p. 328
Preface p. viii
American Pie p. 3
The Name on the Label p. 29
The Chain of Distribution p. 58
New Products, New Habits p. 89
Designing Markets p. 124
Sales and Promotions p. 163
The New Retailing p. 203
The Politics of Packaged Products p. 252
Epilogue p. 286
Notes p. 293
Picture Credits p. 327
Index p. 328
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