简介
商务英语证书(BEC)考试是为英语学习者提供的国际商务英语语言资格考试。它注重考察考生在实际工作环境中用英语解决问题的能力。BEC考试适用于不同职业背景的考生，并对考生的学习深造或求职应聘具有实用价值，剑桥BEC考试已得到全世界各国的众多大学、企业以及国际教育机构的认可，并将其作为人学考试或招聘录用的英语语言水平要求，例如，BEC高级是众多大学入学及MBA课程的英语能力要求。BEC考试具有以下特点：
·高质量的国际英语考试
·国际认可的商务英语证书
·首家由教育部考试中心承办的英国权威英语考试
·有严格质量监控的面对面的口试
·考察工作环境中应用英语的能力
·适用千不同职业背景
目录
BEC Preliminary 口试简介
Unit One Human Resources
1.1 Recruitment
1.2 Interview
1.3 Starting a New Job
1.4 Staff Training and Development
1.5 Pay and Benefits
1.6 Chance of Promotion
1.7 Workplace Safety
1.8 Stress Management
1.9 Time Management
1.10 Staff Turnover
1.11 Staff Motivation
1.12 Staff Appraisal
1.13 Job Application and Career Change
Unit Two Company Operation and Management
2.1 Teamwork
2.2 Internal Communication
2.3 Reducing Production Cost
2.4 Reducing Overheads
2.5 Work Environment
2.6 Corporate Culture
2.7 Corporate Image
Unit Three Marketing
3.1 Product Development
3.2 Setting Price
3.3 Packaging
3.4 Branding
3.5 Product Promotion
3.6 Promotional Goods
3.7 Sales
3.8 Customer Relationship Management
3.9 Dealing with Complaints from Clients
Unit Four Business Travel
4.1 Business Trip Abroad
4.2 Home Travel
Unit Five Public Relations and Corporate Hospitality
5.1 Dress Code
5.2 Entertaining Clients
5.3 Company Gifts
5.4 Company Magazine and Company Video
Unit Six Company Development
6.1 Selection of Company Location
6.2 Company Relocation
6.3 Company Premises
6.4 Company Expansion
6.5 Franchising
6.6 Meeting Competition
6.7 Partnership
Unit Seven Going Digital and New Patterns of Work
7.1 Office Automation
7.2 Setting up Company Website
7.3 Working from Home
Unit Eight Business Meetings and Conferences
8.1 Preparing for a Meeting/Conference
8.2 How to Chair a Meeting
8.3 Attending Trade Fairs and Exhibitions
8.4 Layout of a Trade Fair
词汇表
主要参考文献
Unit One Human Resources
1.1 Recruitment
1.2 Interview
1.3 Starting a New Job
1.4 Staff Training and Development
1.5 Pay and Benefits
1.6 Chance of Promotion
1.7 Workplace Safety
1.8 Stress Management
1.9 Time Management
1.10 Staff Turnover
1.11 Staff Motivation
1.12 Staff Appraisal
1.13 Job Application and Career Change
Unit Two Company Operation and Management
2.1 Teamwork
2.2 Internal Communication
2.3 Reducing Production Cost
2.4 Reducing Overheads
2.5 Work Environment
2.6 Corporate Culture
2.7 Corporate Image
Unit Three Marketing
3.1 Product Development
3.2 Setting Price
3.3 Packaging
3.4 Branding
3.5 Product Promotion
3.6 Promotional Goods
3.7 Sales
3.8 Customer Relationship Management
3.9 Dealing with Complaints from Clients
Unit Four Business Travel
4.1 Business Trip Abroad
4.2 Home Travel
Unit Five Public Relations and Corporate Hospitality
5.1 Dress Code
5.2 Entertaining Clients
5.3 Company Gifts
5.4 Company Magazine and Company Video
Unit Six Company Development
6.1 Selection of Company Location
6.2 Company Relocation
6.3 Company Premises
6.4 Company Expansion
6.5 Franchising
6.6 Meeting Competition
6.7 Partnership
Unit Seven Going Digital and New Patterns of Work
7.1 Office Automation
7.2 Setting up Company Website
7.3 Working from Home
Unit Eight Business Meetings and Conferences
8.1 Preparing for a Meeting/Conference
8.2 How to Chair a Meeting
8.3 Attending Trade Fairs and Exhibitions
8.4 Layout of a Trade Fair
词汇表
主要参考文献
Success with BEC,Preliminary
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