简介
格力电器成为全球空调行业的一大巨头，这很大程度上要归功于董明珠的创业精神和管理魄力。在丈夫病逝后，36岁的董明珠来到了珠海并且进入格力，从一名基层销售人员做起。四年后，1994年, 她担任珠海格力电器股份有限公司经营部部长；1996年, 担任副总经理；2001年，出任格力电器总裁。在此期间，董明珠不循常规、敢于挑战和转变各种既定规则；在销售、服务和员工政策方面实现了突破创新。本书将带您走近这位极富励志与创新精神的商界奇女子，讲述她的传奇故事。
Gree Electric Appliances is one of the powerhouses of the air-conditioning industry,but owes its success hugely to the entrepreneurial and management tenacity of Dog Mingzhu. As a young widow, aged 36, she travelled south and began work at Gree as an ordinary salesperson. Four years later, in 1994, she became head of sales. By 1996,she was deputy president, and by 2001, president of Gree. During this time, Dong challenged and transformed industry norms through her innovations in sales, serviceand employee policies. This is the story of one of China’s most inspiring and innovativebusiness leaders
目录
序言
*章
铿锵玫瑰 美丽儒雅
第二章
只身南下 创立基业
第三章
言行一致 树立典范
第四章
无私无畏 不辱职权
第五章
众人划桨 合作共事
第六章
精于营销 韬略在胸
第七章
产品至上 独霸天下
第八章
铁腕管理 品德出众
第九章
自主创新 勇立潮头
附录：董明珠经典演讲 PRELUDE
CHAPTER ONE
THE ROSE OF IRON, BEAUTIFUL AND REFINED
CHAPTER TWO
HEADING SOUTH TO BUILD A CAREER
CHAPTER THREE
SETTING MODELSWITH WORDSAND ACTIONS
CHAPTER FOUR
FULFILLING TASKS, FEARLESSLY AND SELFLESSLY
CHAPTER FIVE
POWERING THE BIG SHIP WITH COMBINED EFFORT
CHAPTER SIX
EXCELLING WITH MARKETING STRATEGIES
CHAPTER SEVEN
DOMINATING THE MARKET WITH GOOD PRODUCTS
CHAPTER EIGHT
MANAGING WITH AN IRON FIST AND HIGH MORALS
CHAPTER NINE
INNOVATING INDEPENDENTLY AND LEADING THE TRENDS
APPENDICES
SPEECHES OF DONG MINGZHU
- 名称
- 类型
- 大小
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