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简介
简介 本书以最新实用的会展英语材料为基础编写，内容涉及会展产业历史、会展产业现状、会展教育、会展筹备、会展推广和展后跟进等各个方面，入选的材料注重时效性、趣味性和客观性，具有实用性强——以本专业实际运用为宗旨，职业性强、针对性强等特点。本册共有15个单元，每一课包括text，notes，background等内容，为提高学生的阅读理解能力，在课文后加注notes，使学生掌握必要的会展英语词汇，在背景知识中结合课文，介绍相关的知识，每个单元至少有两篇趣味性强的reading materials，以扩大学生的阅读量，培养阅读的兴趣。
目录
Introduction
Preface
Unit 1 Historical Development of Exhibitions
Unit 2 Value of Exhibition
Unit 3 Regional Development of Exhibition
Unit 4 International & National Exhibition Organization
Unit 5 International Convention
Unit 6 Exhibition Regulations
Unit 7 Exhibition Training
Unit 8 Exhibition Education in China
Unit 9 Exhibition Planning
Unit 10 Exhibition Promotion
Unit 11 How to be a Successful Exhibition
Unit 12 Facilities and Services in Exhibition Hall
Unit 13 Facilities and Services
Unit 14 Post，exhibition Follow-up
Unit 15 Future of Exhibition
Preface
Unit 1 Historical Development of Exhibitions
Unit 2 Value of Exhibition
Unit 3 Regional Development of Exhibition
Unit 4 International & National Exhibition Organization
Unit 5 International Convention
Unit 6 Exhibition Regulations
Unit 7 Exhibition Training
Unit 8 Exhibition Education in China
Unit 9 Exhibition Planning
Unit 10 Exhibition Promotion
Unit 11 How to be a Successful Exhibition
Unit 12 Facilities and Services in Exhibition Hall
Unit 13 Facilities and Services
Unit 14 Post，exhibition Follow-up
Unit 15 Future of Exhibition
Expositions English
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- 类型
- 大小
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