Business English

Part 1 Preliminary Work 前期准备
Unit 1 Market Research 市场调研
Unit 2 Making a Credit Inquiry 进行资信调查
Unit 3 Establishing Business Relations 建立业务关系
Unit 4 Contracts 合同
Part 2 The Trade Practices 实务操作
Unit 1 Inquiry 询价
Unit 2 Offer 报价
Unit 3 Price 价格
Unit 4 Order 订货
Unit 5 Shipment 装运
Unit 6 Delivery 交货
Unit 7 Payment 支付
Unit 8 Insurance 保险
Unit 9 Claim and Adjustment 索赔与理赔
Part 3 The Marketing Measures 营销手段
Unit 1 Advertising 广告
Unit 2 Sales Promotion 促销
Unit 3 Agency 代理
Part 4 Business Management 商务管理
Unit 1 Creating the Organization 组织的创立
Unit 2 Joint Venture 合资企业
Unit 3 Financial Management 财务管理
Unit 4 Human-resources Management 人力资源管理
Unit 5 Operations Management 经营管理
Unit 6 Marketing Management 营销管理
Part 5 The Laws on Business 经商法律
Unit 1 The Rules of Game 游戏规则
Uint 2 Anti-illegal Rival 反对不正当竞争
Uint 3 Patent and Trademark 专利与商标
Part 6 Other Knowledge 其他知识
Unit 1 E-Business 电子商务
Unit 2 The Professional Performance 职业素质
Unit 3 After-sale Service 售后服务