Business English reading

Unit 1 Corporate or organizationaI Culture公司文化


Text A From Factory to Family：The Creation of a Corporate Culture


从工厂到家庭：创建公司文化


Text B Corporate Culture Matters!公司文化至关重要!


Unit 2 Leadership领导才能


Text A Peter Drucker on Leadership彼得·德鲁克谈领导才能


Text B Say Goodbye to Theory X告别x理论


Unit 3 Management Gurus管理大师


Text A Peter Drucker：Mr Management“管理先生”——彼得·德鲁克


Text B Management Theory?Management Madness?管理理论?抑或管理呓语？


Unit 4 Corporate Citizenship企业公民


Text A Global Corporate Citizenship Initiative全球企业公民行动


Text B Profits and Poverty利润与贫困


Unit 5 Consumer Behavior消费者行为


Text A ACNielsen Survey Unveils“the Five Faces of Chinese Consumers”


AC尼尔森调查揭示中国消费者的“五张面孔”


Text B Consuming Passion：Human Psychology Shapes the Shopping


Experience消费激情：购物行为体验源于购物者的心理活动


Unit 6 GIobal Brands全球品牌


Text A Brands Across Borders--Advertising Foreign Brands in Asia


让品牌跨越国界——在亚洲推介国外品牌


Text B Cell Phones：The Big Boys Are Back in China


手机：国际品牌再掀抢占中国市场高潮


Unit 7 GIobalization全球化


Text A What the New Asia Means for Multinationals?跨国公司的新亚洲战略是什么?


Text B Benefits of Globalization全球化带给人们的好处


Unit 8 Pricing定价


Text A Which Price Is Right?(1)什么样的价格最合适?


Text B Which Price Is Right?(2)什么样的价格最合适?


Unit 9 Business Strategy企业战略


Text A Here Is How Michael E．Porer Regards the Business Landscape


著名经济学家迈克尔·E·波特谈企业战略


Text B Smart Strategies：Putting Ideas to Work


战略的优劣在于是否付诸实施


Unit 10 Merger and Acquisition兼并与收购——并购


Text A Procter Said to Reach a Deal to Buy Gillette in$57 Billion Accord


宝洁收购吉列：耗资570亿美金


Text B New Path for Pork Giant肉类加工业的发展新路程


Unit 11 New Economy新经济


Text A The New Economy：Fact or Fiction?新经济：事实抑或神话?


Text B New Rules for the New Economy新经济．新规则


Unit 12 Service Economy服务经济


Text A Now that Wal—Mart Is America’S Largest Corporation，the Service


Economy Wears the Crown沃尔玛跃居美国最大型公司，服务经济引人注目


Text B Service So Good．It’S an“Experience”


服务经济要成为“体验经济”


Key to Exercises练习参考答案