简介
In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending.
In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel.
"China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years, and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country, Jonathan Garner has provided investors with a unique insight."
Philip Ehrmann, Head of Pacific & Emerging Markets, Gartmore Investment Management Plc.
目录
the real lives of the chinese people
paradise for food lovers
enjoying foods in chinese festivals
all the tempting aromas from one chafing dish
roast duck-the calling card of beijing food
chinese dumpiings(jiaozi)-the most delicious of all food
au kinds of noodles across china
the magic of stuffed steamed buns
enjoying breakfast the first meal of the day
crab specialties will be served at dinner when autumn winds rise
sichuan food-the strongest flavors in china
crossing the bridge——rice-flour noodles in the manner of yunnan
mutton with baked buns-the true spirit exclusive to the loess plateau
northeast style dishes are like old friends
soup-source to a happier life
an array of dishes of the manchu and han can take three days to eat
the fragrance and delightful taste of tea虾
small teahouses hold a11 things possible under the sun
quality tea has always been like a beautiful woman
the sweet fragrance of spring wafting from tea
. the marvel on horseback
the unique fragrance of scented tea
chrysanthemum blossom and other flowers used in making tea
even plain water may have the scent of tea in a yixing red porcelain teapot
kung fu tea
tea drinking among china's 55 ethnic groups
drink and wine cuhure
national drink intoxicates the world
huangjiu-chinese character matured with age
wine cultures of ethnic groups
drinking etiquette
the oriental charms of wine bars
entertainment
folk music accompanying social life
board games
the charm of chinese operas
folk art forms with local flavor
wuqiao,home of acrobatics
flying kites
folksports
mysteries and wonders in traditional chinese puzzles
various folk customs on the temple fairs
the new era of entertainment
health cuhivation
cultivating heahh in accordance with the variations of the natural world
cultivating health with traditional chinese medicine
practice of medicine at home
exercises for externally training the muscles and bones while internally cuhivating qi
food for health cultivation
paradise for food lovers
enjoying foods in chinese festivals
all the tempting aromas from one chafing dish
roast duck-the calling card of beijing food
chinese dumpiings(jiaozi)-the most delicious of all food
au kinds of noodles across china
the magic of stuffed steamed buns
enjoying breakfast the first meal of the day
crab specialties will be served at dinner when autumn winds rise
sichuan food-the strongest flavors in china
crossing the bridge——rice-flour noodles in the manner of yunnan
mutton with baked buns-the true spirit exclusive to the loess plateau
northeast style dishes are like old friends
soup-source to a happier life
an array of dishes of the manchu and han can take three days to eat
the fragrance and delightful taste of tea虾
small teahouses hold a11 things possible under the sun
quality tea has always been like a beautiful woman
the sweet fragrance of spring wafting from tea
. the marvel on horseback
the unique fragrance of scented tea
chrysanthemum blossom and other flowers used in making tea
even plain water may have the scent of tea in a yixing red porcelain teapot
kung fu tea
tea drinking among china's 55 ethnic groups
drink and wine cuhure
national drink intoxicates the world
huangjiu-chinese character matured with age
wine cultures of ethnic groups
drinking etiquette
the oriental charms of wine bars
entertainment
folk music accompanying social life
board games
the charm of chinese operas
folk art forms with local flavor
wuqiao,home of acrobatics
flying kites
folksports
mysteries and wonders in traditional chinese puzzles
various folk customs on the temple fairs
the new era of entertainment
health cuhivation
cultivating heahh in accordance with the variations of the natural world
cultivating health with traditional chinese medicine
practice of medicine at home
exercises for externally training the muscles and bones while internally cuhivating qi
food for health cultivation
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