简介
Summary:
Publisher Summary 1
Intended for undergraduate and graduate communications and design students, this textbook examines color from the author's perspective as a leading thinker in the field of social semiotics, examining the use of color in culture to create meaning and the continuous evolutions and restructuring of the meaning of color over time and through changing social relationships. The discussion covers color meanings, color systems, color names, parametric theory of color, color in art and architecture and color in contemporary life and includes exercises for students that draw on twenty-four glossy color plates of example material. Theo van Leeuwen is the dean of humanities at the University of Sydney and has taught communications theory at numerous universities in Europe, Canada and Australasia. Annotation 漏2011 Book News, Inc., Portland, OR (booknews.com)
目录
Table Of Contents:
List of illustrations vi
Preface ix
Acknowledgements xi
1 Introduction 1(14)
1.1 A social semiotics of colour 1(3)
1.2 Colour versus design 4(4)
1.3 Colour as communication 8(7)
2 Colour Meanings 15(14)
2.1 The many meanings of colour 15(1)
2.2 Colour symbolism 16(3)
2.3 Colour naturalism 19(3)
2.4 Colour as affect and effect 22(7)
3 Colour Systems 29(14)
3.1 Paint as medium and mode 29(1)
3.2 The development of modern colour theory 30(4)
3.3 The materiality of colour 34(3)
3.4 Colour harmony 37(6)
4 Colour Names 43(12)
4.1 The question of colour names 43(2)
4.2 Berlin and Kay 45(3)
4.3 Colour and culture 48(2)
4.4 Colour naming today 50(5)
5 A Parametric Theory of Colour 55(16)
5.1 Colour meaning 55(2)
5.2 A parametric approach to colour analysis 57(8)
5.3 Colour schemes 65(6)
6 Colour in Art and Architecture 71(14)
6.1 Introduction 71(1)
6.2 The return of colour in modern art 72(3)
6.3 Colour and abstraction 75(4)
6.4 Colour in design and architecture 79(6)
7 Colour in Contemporary Life 85(16)
7.1 Colour and identity 85(2)
7.2 Normative discourses 87(5)
7.3 Textuality 92(5)
7.4 Conclusion 97(4)
Notes 101(2)
Glossary 103(8)
References 111(4)
Index 115
List of illustrations vi
Preface ix
Acknowledgements xi
1 Introduction 1(14)
1.1 A social semiotics of colour 1(3)
1.2 Colour versus design 4(4)
1.3 Colour as communication 8(7)
2 Colour Meanings 15(14)
2.1 The many meanings of colour 15(1)
2.2 Colour symbolism 16(3)
2.3 Colour naturalism 19(3)
2.4 Colour as affect and effect 22(7)
3 Colour Systems 29(14)
3.1 Paint as medium and mode 29(1)
3.2 The development of modern colour theory 30(4)
3.3 The materiality of colour 34(3)
3.4 Colour harmony 37(6)
4 Colour Names 43(12)
4.1 The question of colour names 43(2)
4.2 Berlin and Kay 45(3)
4.3 Colour and culture 48(2)
4.4 Colour naming today 50(5)
5 A Parametric Theory of Colour 55(16)
5.1 Colour meaning 55(2)
5.2 A parametric approach to colour analysis 57(8)
5.3 Colour schemes 65(6)
6 Colour in Art and Architecture 71(14)
6.1 Introduction 71(1)
6.2 The return of colour in modern art 72(3)
6.3 Colour and abstraction 75(4)
6.4 Colour in design and architecture 79(6)
7 Colour in Contemporary Life 85(16)
7.1 Colour and identity 85(2)
7.2 Normative discourses 87(5)
7.3 Textuality 92(5)
7.4 Conclusion 97(4)
Notes 101(2)
Glossary 103(8)
References 111(4)
Index 115
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