21世纪大学商务英语综合教程.第四册

unit 1 establishing brand strategy
part one lead-in activities
part two knowledge-based learning
text a building a strong brand
part three task-based learning
text b nokia building a powerful technology brand
part four general learning
unit 2 management by objectives
part one lead-in activities
part two knowledge-based learning
text a management by objectives
part three task-based learning
text b use s. m. a. r.t. goals to launch management by objectives plan
part four general learning
unit 3 the decision-making process
part one lead-in activities
part two knowledge-based learning
text a managerial decision-making under risk
part three task-based learning
text b a manager\'s challenge —— decision-making troubles at nike
.part four general learning
unit 4 knowledge management
part one lead-in activities
part two knowledge-based learning
text a strategic knowledge management technology
part three task-based learning
text b practical aspects of knowledge management
part four general learning
unit 5 supply chain and logistics
part one lead-in activities
part two knowledge-based learning
text a introducing logistics systems
part three task-based learning
text b inventory decisions of dell\'s supply chain
part four general learning
unit 6 risk management
part one lead-in activities
part two knowledge-based learning
text a what is enterprise risk management？
part three task-based learning
text b project risk management
part four general learning
unit 7 global strategy
part one lead-in activities
part two knowledge-based learning
text a marketing strategy in the global information age
part three task-based learning
text b global business strategy —— expanding your busine
internationally
part four general learning
unit 8 global warming
part one lead-in activities
part two knowledge-based learning
text a the race against climate change
part three task-based learning
text b why is global warming good for business
part four general learning
unit 9 financial management
part one lead-in activities
part two knowledge-based learning
text a vital signs to show your company\'s financial health
part three task-based learning
text b how\'s your company\'s financial health？
part four general learning
unit 10 entrepreneurship
part one lead-in activities
part two knowledge-based learning
text a entrepreneurship mindset —— do you have what it takes？
part three task-based learning
text b sowing the seeds —— john scharffenberger grows his
businesses from the ground up
part four general learning