Journal of marketing science.Vol. 4, No. 3 september 2008

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Journal of Marketing Science
Volume 4，Number 3 September 2008
Structure of Customer Satisfaction with Service
Recovery: A Perspective on Scale Development
Cong Qing, Wang Yumei, Yan Hong
A Study on The Relationship of Customer
Participation, Trust and Loyalty Wang Ruyi
Estimating Satisfaction Thresholds Using
Hierarchical Bayesian Approach
Jin Ying, Su Meng
An Integrated Model of Pricing and Advertising
of New Products
Nie Jiajia, Xiong Zhongkai
The Impact of Context on Variety
Seeking in Online Shopping
Yuan Ping, Lin Chenshun, Yu Hongyan, Liu Yanbin
Impact of Consumer Behavior on the Power
Structure of Manufacturer睷etailer
Relationship: A Theoretical Framework and
Research Propositions
Zhang Chuang
“Humanity” and “Trendiness”: Key Dimensions
of and Differences in Brand Personality
Evaluation in the Chinese Market
He Jiaxun,Cong Junzi The Impact of Patterns of Brand Extension
on the Brand Equity of the Parent Brand
Chai Junwu, Liu Yucheng
The Marketing Research Status and Trend in
Chinese Mainland: The Content Analysis based
on the Paper of JMS Annual Conference of China
Li Dongjin，Wang Dahai