电子商务英语

UNIT 1 Brief Introduction to E-commerce
　Text
　The Emergence of E-commerce
　Supplementary Reading 1
　E-commerce in China
　Supplementary Reading 2
　Amazon--Before and After
　Supplementary Reading 3
　Should E-commerce Be Taxed Like Any Other 　Commerce
　参考译文
UNIT 2 E-commerce Market Mechanism
　Text
　Electronic Marketplaces
　Supplementary Reading 1 eBay--The Juggernaut of 　E-marketplaces
　Supplementary Reading 2
　Collaborative Commerce--The Next Big Trend in 　Partnering
　Supplementary Reading 3
　Making the Web Just another Venue for Trade-Shows
　参考译文
UNIT 3 Business-to-Customer E-commerce
　Text
　Yesterday, Today and Tomorrow of B2C E-commerce
　Supplementary Reading 1
　B2B vs B2C--More Than Just a Letter
　Supplementary Reading 2
　FAQ for B2C
　Supplementary Reading 3
　What is the Difference between B2C and B2B
　参考译文
UNIT 4 Business-to-Business E-commerce
　Text
　Business-to-Business E-commerce
　Supplementary Reading 1 B2B Marketing Strategies
　Supplementary Reading 2 E-Commerce Procurement 　Management
　Supplementary Reading 3
　Research on Partner-Choosing and Web Services for B2B E-commerce in Virtual Enterprises
　参考译文
UNIT 5 Consumer Behavior and Customer Services in 　E-commerce
　Text
　Customer Behavior Affects E-commerce 　Competitiveness
　Supplementary Reading 1
　E-commerce Report: Technology that promises to 　analyze sales data more simply and quickly could alter customer interactions
　Supplementary Reading 2
　Improving Customer Experience:Usability Testing Is Not Enough
　Supplementary Reading 3
　Five Myths in E-Commerce about Personalization
　参考译文
UNIT 6 Technical Infrastructure of E-commerce
　Text
　Database
　Supplementary Reading 1
　Two Technical Infrastructures of E-commerce--Data Management and Computer Network
　Supplementary Reading 2
　Intemet
　Supplementary Reading 3
　Communities in Cyberspace
　参考译文
UNIT 7 Mobile Commerce
　Text
　Mobile Commerce
　Supplementary Reading 1
　M-commerce Security Challenges and Solution
　Supplementary Reading 2
　M-commerce at Helsana Health Insurance
　Supplementary Reading 3
　M-commerce in China
　参考译文
UNIT 8 Online Marketing
　Text
　E-marketing
　Supplementary Reading 1
　E-marketing Strategy and Tesco's E-marketing 　Campaign
　Supplementary Reading 2
　Google and Financial Crisis
　Supplementary Reading 3
　Search Engine Optimization
UNIT 9 Payment System in E-commerce
　Text
　Electronic Payment
　Supplementary Reading 1
　Electronic Funds Transfer
　Supplementary Reading 2
　Untraceable Digital Cash, Information Markets, and BlackNet(1)
　Supplementary Reading 3
　Untraceable Digital Cash, Information Markets, and BlackNet(2)
　参考译文
UNIT 10 Law, Ethics in E-commerce
　Text
　Computer Security
　Supplementary Reading 1 Computer Virus
　Supplementary Reading 2 The Law of the Web for 　Businesses
　Supplementary Reading 3 Privacy and 　Confidentiality in an E-commerce World
　参考译文
Key to Exercises
References