Business English communication

　　Introduction
　　Chapter 1 How to Apply for the Ideal Job
　　 1. First Steps
　　 2. Reading Job Advertisements
　　 3. Analysing a Specific Job Advertisement
　　 4. What to Mention in Your Letter or Email
　　 5. Attracting an Employers Interest
　　 6. Hints and Tips
　　 7. Practice Makes Perfect
　　 Notes for Your Guidance
　　 Summary
　　Chapter 2 The R6sume and the Interview
　　 1. The Resume or Curriculum Vitae
　　 2. The Essentials
　　 3. Model resume single-page version)
　　 4. Interview Essentials
　　 5. What Do You Do Now
　　 6. The Big Day
　　 7. What Do I Wear
　　 8. What Questions Will They Ask
　　 9. Be Positive
　　 10. You Do the Talking
　　 II. Dealing with Negatives at the Interview
　　 12. Strength from Weakness
　　 13. Hints and Tips
　　 Notes for Your Guidance
　　 Summary
　　Chapter 3 Spoken Business Communication
　　 1. Preparing for the Talk
　　 2. Preparing the Content
　　 3. Practice and Presentation Techniques
　　 4. Hints and Tips
　　 5. Practice Makes Perfect
　　 Notes for Your Guidance
　　 Summary
　　Chapter 4 Communicating with Colleagues and Customers
　　 1. Unspoken Messages
　　 2. Friendly Communications
　　 3. Communicating Sensitively
　　 4. Problem Communications
　　 5. Hints and Tips
　　 6. Hearing and Understanding--Achieving Both
　　 7. Action
　　 8. Checking
　　 9, Communicating with Bosses
　　 10. A Fact
　　 Notes for Your Guidance
　　 Summary
　　Chapter 5 Written Communications
　　 1. Composing Your Message
　　 2. Written Forms of Communication
　　 3. Lets Practise,
　　 4. Hints and Tips
　　 Notes for Your Guidance
　　 Summary
　　Chapter 6 Business Meetings
　　 1. Why People Hold Meetings
　　 2. Meeting Styles
　　 3. Writing the Records of Business Meetings
　　 4. The Disadvantages of a Verbatim Record
　　 5. The Advantages of a Written Summary
　　 6. Influence and Power
　　 7. Evaluate
　　 8. After Considerable Discussion
　　 9. Who Are the Readers of the Minutes
　　 10. Meeting Minutes
　　 11. More Minutes
　　 12. Why Certain Things Are Important
　　 13. Hints and Tips
　　 14. What's to Be Discussed
　　 Notes for Your Guidance
　　 Summary
　　Chapter 7 Cross-cultural Business Communications
　　 1. Is It Possible to Put Culture into Categories
　　 2. Stereotypes and Assumptions
　　 3. The English Language
　　 4. Hints and Tips
　　 5. Phenomena Which Influence Cultures,
　　 6. Direct or Rude
　　 7. Deference and Interruption
　　 8. Politeness,
　　 9. European Uriion of Differences
　　 10. Diversity and Communication Opportunities
　　 11. Do Some Research
　　 12. Hints and Tips
　　 Notes for Your Guidance
　　 Summary
　　Chapter 8 Crisis Communications
　　 1. What Is a-Crisis
　　 2. Why, Is Communication Essential In a Crisis
　　 3. Hints ahd Tips
　　 4. What Can We Do in Advance
　　 5. The Golden Rules
　　 6. A Crisis in Practice
　　 Notes for Your Guidance.
　　 Summary
　　Chapter 9 Media Communications
　　 1. Information Out
　　 2. Press Releases
　　 3. Press Conferences
　　 4. Press Events
　　 5. Say It with Pictures
　　 6. Don't Make It Difficult
　　 7. Th'e Big Interview
　　 8. Questions and Answers
　　 9. Bad Press
　　 10. Inward Communication
　　 11. Who Can Speak for You
　　 12. Hints and Tips
　　 Notes for Your Guidance
　　 Summary
　　Chapter 10 Business Communications Every Day
　　 Ten Exercises
　　 Notes for Your Guidance
　　 Summary
　　Appendices
　　 Appendix One Cocktail Party
　　 Appendix Two The Card Game
　　 Appendix Three Mr, Mrs, Ms, Dr or John
　　 Appendix Four Getting to Know You
　　 Appendix Five Dealing with Dinner
　　 Appendix Six Sneaky Phrases
　　 Appendix Seven Karaoke
　　 Appendix Eight It's All a Matter of Face
　　 Appendix Nine Be a Chinese Culture Vulture