Journal of marketing science.Vol.4, No.2 june 2008
副标题：无
作 者：赵平主编;清华大学经济管理学院，北京大学光华管理学院[编]
分类号：
ISBN：9787302181347
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简介
《营销科学学报(2008年第4卷第2辑总第12辑)》讲述了：1. 2008JMS中国营销科学学术年会将于2008年10月18日至19日在西安召开。该次年会的主题是“中国营销创新： 变革与发展”。该次年会的承办单位是西安交通大学管理学院； 协办单位是中国市场学会学术委员会、中国高校营销研究会学术委员会以及中国管理现代化研究会市场营销分会； 支持单位是国家自然科学基金委员会管理科学部。
2. 2008JMS中国营销科学博士生学术论坛将于2008年10月17日在西安举行。每个JMS理事单位可选派两名博士生参会并获得会议资助。在该次论坛上将公布该次论坛优秀论文获得者名单。
3. 美国市场学会AMA（American Marketing Association）2008 年夏季营销学者会议（AMA Summer Marketing Educators Conference）将于2008年8月8日至11日在美国圣地亚哥召开，本届会议的主题是“利用营销的力量来转变消费者，组织，市场及社会”，包括消费者行为、全球化及跨文化营销、服务营销、营销沟通和品牌、营销研究和技术、销售和销售管理、零售和价格、公共政策和道德问题等13个分会议题，会议论文的接收采纳双向匿名评审制度，会议论文集稿件被ABI索引。
4. 美国消费者研究协会2008年北美年会（The Association for Consumer Research Annual North American Conference）将于2008年10月23至26日在美国旧金山召开，本届会议的主题是“呼叫的港口”，会议论文的接收采纳双向匿名评审制度，会议论文集稿件被ABI索引。
5. 2008年运筹学和管理学研究协会灿销科学会议（INFORMS睲arketing Science Conference）已于2008 年6月12日至14日在加拿大温哥华举行，本届会议由加拿大大不列颠哺缏妆妊谴笱С邪欤参会者达到破纪录的798人。
目录
030674-01.txt
Journal of Marketing Science
Volume 4，Number 2 June 2008
Service Quality: A Meta睞nalytic Review and Assessment of Its Antecedents and Impact on Customer Purchase Intention
Fan Xiucheng, Cao Huarui,
Wang Ying
The Impact of Customer Paticipation on Customer
Satisfaction——An Empirical Study Based on Haircut Industry Peng Yanjun，Jing Fengjie
Competing or Collaborating? The Influence Mechanism of Inter瞣rganizational Learning
Strategy in Channel Alliances
Huang Xun, Jin Yiqian, Chen Xian, Jiang Qingyun
Price Leadership or Branding?A Study on the Relationship Between Marketing Strategy and Market Performance by Chinese Exporters in the Manufacturing Industry
Chen Xi，Hu Zuohao，Zhao Ping
The impact of customer餾 emotion on recovery
satisfaction and behavior intention under the service recovery circumstance——Face perspective
Du Jiangang, Fan Xiucheng
The Effect of Quality Variability on the Brand
Name—Quality Association
Hongyan Liu, Haizhong Wang
The effects of front瞝oaded and rear瞝oaded promotions on entry strategies for new brand Bai Xue,Chen Rong
The Effects of Different Forms of Reward Allocation on Consumer Purchase Intent
Lin Shengdong, Ke Xue, Tao Qiuju
Explicit and Implicit Attitudes of Chinese Consumers toward Chinese and Japanese Brands: Applying Implicit Association Test in Research on Country瞣f睴rigin Effects
Yang Yangzi, Huang Yunhui,
Shi Junqi
Journal of Marketing Science
Volume 4，Number 2 June 2008
Service Quality: A Meta睞nalytic Review and Assessment of Its Antecedents and Impact on Customer Purchase Intention
Fan Xiucheng, Cao Huarui,
Wang Ying
The Impact of Customer Paticipation on Customer
Satisfaction——An Empirical Study Based on Haircut Industry Peng Yanjun，Jing Fengjie
Competing or Collaborating? The Influence Mechanism of Inter瞣rganizational Learning
Strategy in Channel Alliances
Huang Xun, Jin Yiqian, Chen Xian, Jiang Qingyun
Price Leadership or Branding?A Study on the Relationship Between Marketing Strategy and Market Performance by Chinese Exporters in the Manufacturing Industry
Chen Xi，Hu Zuohao，Zhao Ping
The impact of customer餾 emotion on recovery
satisfaction and behavior intention under the service recovery circumstance——Face perspective
Du Jiangang, Fan Xiucheng
The Effect of Quality Variability on the Brand
Name—Quality Association
Hongyan Liu, Haizhong Wang
The effects of front瞝oaded and rear瞝oaded promotions on entry strategies for new brand Bai Xue,Chen Rong
The Effects of Different Forms of Reward Allocation on Consumer Purchase Intent
Lin Shengdong, Ke Xue, Tao Qiuju
Explicit and Implicit Attitudes of Chinese Consumers toward Chinese and Japanese Brands: Applying Implicit Association Test in Research on Country瞣f睴rigin Effects
Yang Yangzi, Huang Yunhui,
Shi Junqi
Journal of marketing science.Vol.4, No.2 june 2008
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