Global business management

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作   者:胡松华编著

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ISBN:9787306042125

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简介

胡松华编著的《全球商务管理》为全英文教材,比较系统地介绍了国际商务管理的各个方面,包括国际商务模型、国际投资管理、国际贸易的理论与实务、全球战略管理和全球组织架构设计、全球供链管理等丰富的内容。该书内容翔实,体例完整,方便教学。每章含有的案例和中国的实际情况结合紧密,资料主要来源于国内企业,具有很强的实操性,所以本书理论和实际相结合得较好。

目录

Preface
Chapter 1 Challenges of Global Business Management
Opening Case: Galanz, a Workshop of the World
1.1 Significance of International Business
1.2 The Role of Global Business Environment
1.3 The Decision-Making Function of International Managers
1.4 Summary
1.5 Scenario Analysis
Chapter 2 International Entry Modes
Opening Case: Nestl6's Global Drive
2. 1 Basic Types of International Entry Modes
2.2 A Comparison of Entry Modes
2. 3 Selecting the Mode of Entry
2. 4 Summary
2.5 Scenario Analysis
Chapter 3 International Investment: Theory and Practice
Opening Case: Aflac's Success in Japan
3.1 The Scope of International Investment
3.2 The MNE: Evolution, Structure, and Characteristics
3.3 FDI Theories and Theories of the MNE
3.4 Porter's Diamond Model
3.5 Summary
Active Learning Case: Global Finance Gurus: Buffett vs. Soros
Case Study: Nestl6 in India
Chapter 4 International Trade: Theory and Policy
Opening Case: Trade between the U. S. and China
4. 1 Rationale of International Trade
4.2 International Trade Barriers
4. 3 International Trading System
4. 4 Summary
Short Story: An Exchange between Tom and Huck
Chapter 5 International Trade Practice
Opening Case: Which Bank should the Documents be Presented to? .,
5.1 International Trade Terms
5.2 Remittance and Collection
5.3 Letter of Credit (L/C)
5.4 Summary
5.5 Scenario Analysis
Chapter 6 Global Strategic Management
Opening Case: The Rise of Haier as a Global Manufacturer
6. 1 The Nature of Global Strategic Management
6.2 Global Strategy
6.3 Global Strategic Formulation
6.4 Global Strategic Implementation
6.5 Global Strategic Control
6. 6 Summary
Chapter 7 Global Organization Design
Opening Case: Procter & Gamble's Organization Overhaul
7. 1 International Division Structure
7.2 Global Product Structure
7.3 Global Geographic Structure
7.4 Global Functional Structure
7.5 Global Matrix Structure
7.6 Summary
Chapter 8 International Investment Management
Opening Case: "IBM PC" Goes to Lenovo
8. 1 Forms of Foreign Direct Investment
8.2 Managing Foreign Exchange Risks
8.3 Cost of Capital for International Investment
8.4 Investment Approaches
8.5 Feasibility Study for International Projects
8.6 Summary
Closing Case: Matsushita in Hollywood
Chapter 9 Global Operation Management
Opening Case: Flextronics' Operations in China
9. 1 Advantages of Global Operations
9. 2 International Production
9.3 Global Sourcing
9.4 International Transfer Pricing
9. 5 Summary
Appendix to Chapter 9 : An Optimal Transfer Pricing Model
Chapter 10 Global Supply Chain Management
Opening Case: Li & Fung, a Leader in GSCM
10. 1 Logistics and Supply Chain Management
10. 2 International Inventory and Information Flow
10. 3 International Transportation
10. 4 Transport Documents
10. 5 Summary
Appendix
Appendix 1 International Rules for the Interpretation of Trade Terms 2010 (Excerpts)
Appendix 2 ICC Uniform Customs and Practice for Documentary Credits ( UCP 600)
Appendix 3 United Nations Convention on Contracts for the International Sale of Goods (1980)
Appendix 4 The Hague-Visby Rules (1968)
Glossary : Chinese Translation
Bibliography

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