简介
本书共分15章,主要由两部分内容构成:一是介绍了英文信件的格式、内容以及有效写作的方法;二是从交易程序出发,分别从建立业务关系,发盘、接受以及合同的签订、促销,合同交易条款包括支付、包装、运输、保险和争端解决等,以及贸易方式四个方面阐释了外贸函电写作的内容和技巧。
本书的主要特色在于:一是从遣词、造句和组段三个层面阐释了商业信件的写作技巧;二是每章后配有书面磋商的有用词句及课外阅读材料;三是每章后附有注释及练习。本书可作为国际经济与贸易、世界经济、国际金融、工商管理等专业在校研究生、本科生、辅修生、夜大生选用,更能为外贸工作者提供学习的方便。
目录
目录
前言
Chapter 1 Structure and Layout of International Business Letter
Chapter 2 Writing for Effectiveness
Chapter 3 Establishing Business Relations
Chapter 4 Enquiries and Replies
Chapter 5 Quotations,Offers and Counter-Offers
Chapter 6 Orders
Chapter 7 Proforma Invoice
Chapter 8 Sales Promotion
Chapter 9 Terms of Payment
Chapter 10 Packing
Chapter 11 Shipment
Chapter 12 Insurance
Chapter 13 Complains,Claims and Adjustments
Chapter 14 Agencies
Chapter 15 Joint Venture
参考文献
前言
Chapter 1 Structure and Layout of International Business Letter
Chapter 2 Writing for Effectiveness
Chapter 3 Establishing Business Relations
Chapter 4 Enquiries and Replies
Chapter 5 Quotations,Offers and Counter-Offers
Chapter 6 Orders
Chapter 7 Proforma Invoice
Chapter 8 Sales Promotion
Chapter 9 Terms of Payment
Chapter 10 Packing
Chapter 11 Shipment
Chapter 12 Insurance
Chapter 13 Complains,Claims and Adjustments
Chapter 14 Agencies
Chapter 15 Joint Venture
参考文献
Foreign trade correspondence in English
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