商业伦理与社会责任:第4版.第1版

Part1 Movtives and Functions of a Business1 The Goal of a Business 7Where the Profits Come From 8Profit as a Motive to Understand Business 8How the Profit Motive Is Influenced by the Government 9Nonprofit Businesses 9Decision Making： Decisions to Create a Business 102 Resources Used to Produce Products or Services 10Natural Resources 10"Human Resources 11Capital 11Entrepreneurship 13DecMon Making： How to Use the Factors of Production 143 Key Stakeholders in a Business 15Owners 15Small Business Survey： Background of Owners 16Creditors 18Employees 19Suppliers 20Customers 20Summary of Key Stakeholders 21Decision Making： How Business Decisions Affect Stakeholders 224 The Business Environment 22Social Environment 22Industry Environment 23Economic Environment 23Global Environment 23Small Business Survey： How Business Owners Use Their Time 24Decision Making： Responding to the Business Environment 24Key Types of Business Decisions 24How Business Decisions Affect Performance 25How Some Business Functions Enhance Decision Making 26Applying the Key Types of Decisions to a Single Business 26Results of Bad Business Decisions 27Decision Making： Integrating Business Functions 27College Health Club： Business Decisions at College Health Club 29Summary 30Key Terms 3oReview & Critical Thinking Questions 30Discussion Questions 31It’s Your Decision： Business Decisions at CHC 31Investing in a Business 32The Stock Market Game 32Case： How Yahool Created a Business 33Video Case： Burton Snowboards 33Internet Applications 34Dell’s Secret to Success 34In-Text Study Guide 356 Responsibility to Customers 40Responsible Production Practices 40Responsible Sales Practices 40How Firms Ensure Responsibility toward Customers 41Role of Consumerism 42Role of the Government 42Small Business Survey： Illegal or Unethical Activities of Firms 43Decision Making： Ensuring Responsibility toward Customers 447 Responsibility to Employees 45Employee Safety 45Proper Treatment by Other Employees 45Equal Opportunity 47How Firms Ensure Responsibility toward Employees 47Conflict with Employee Layoffl 48Global Business： Global, Ethics 49Satisfying Employees 49Decision Making： Ensuring Resdornibiliv toward Employees 508 Responsibility to Stockholders 51How Firms Ensure Responsibility 51How Stockholders Ensure Responsibility 53Conflict with Excessive Executive Compensation 53Decision Making： Responsibility toward Investors 549 Responsibility to CreditorsHow Firms Violate Their Responsibility 55Decision Making： Tradeoffs from Satisfing All Stakeholders 5510 Responsibility to the Environment 56 Air Pollution 56 Land Pollution 56Conflict with Environmental Responsibility 57Decision Making： Ensuring Respomibility toward the Environment 5811 Responsibility to the Community 58Conflict with Maximizing Social Responsibility 58Decision Ensuring： Ensuring Responsibility toward the Community 60Summary of Business Responsibilities 6oSelf-Scoring Exercise： Assessing the Ethical Standards of the Firm Where You Work 61Business Responsibilities in an International Environment 61The Cost of Fulfilling Social Responsibilities 62Self-Scoring Exercise： Assessing Whether Specific Situations Are Ethical 63Cost of Complaints 63Cross Functional Teamwork： Ethical Responsibilities across Business Functions 64College Health Club： Social Responsibility Decisions at CHCSummary 66Key Terms 66Review & Critical Thinking Questions 66Discussion Questions 68It’s Your Decision： Ethics at CHC 68Investing in a Business 69Case： Social Responsibility at Ben & Jerry’s Ice Cream 69Video Case： Social Responsibility at Timberland 69Internet Applications 70Dell’s Secret to Success 70In-Text Study Guide 71Part 3 Assessing Economic Conditions12 Impact of Economic Growth on Business Performance 76Strong Economic Growth 76Weak Economic Growth 76Indicators of Economic Growth 78Decision Making： Reponding to Economic Growth 7913 Impact of Inflation o0Types of Inflation 80Decision Making： Responding to a Change in Inflation 8214 Impact of Interest Rates 82Impact on a Firm’s Expenses 82Impact on a Firm’s Revenue 84Global Business： Capitalizing on GLobal Economic Conditions 85Decision Making： Responding to a Change in Interest Rates15 How Market Prices Are Determined 85Demand Schedule for a Product 86Supply Schedule for a Product 86Interaction of Demand and Supply 87Effect of a Change in the Demand Schedule 87Effect of a Change in the Supply Schedule 88Effect of Demand and Supply on the General Price Level 90Decision Making： Using Supply and Demand to Monitor Market Prices 90Factors That Influence Market Prices 90Consumer lncome 90Consumer Preferences 91Production Expenses 91Decision Making： Assessing the Potential Change in ~larket Prices 9216 Government Influence on Economic Conditions 92Monetary Policy 92Fiscal Policy 94Summary of Government Influence on Economic Factors 96Dilemma of the Federal Government 96Cross Functional Teamwork： Economic Effects across Business Functions 97Decision Making： Responding to Changes in Monetary Policy 98College Health Club： Impact of Economic Conditions on CHC 98Summary 99Key Terms lOOReview & Critical Thinking Questions lOODiscussion Questions 101It’s Your Decision： Economic Exposure at CHC 101Investing in a Business 102Case： Impact of Economic Conditions 102Video Case： Exposure of Ben and Jerry’s to Economic Conditions 103Internet Applications 103Dell’s Secret to Success 103In-Text Study Guide 104Answers to In-Text Study Guide 108Glossary 109