简介
体规《教学要求》的培养目标,强调打好扎实的语言基本功,兼顾商务专业素质与人文素养的同步提升。编排和选材注重学生正确世界观和道德观的形成,注重思维能力、创新能力和跨文化交际能力的培养。
语言、文化商务有机融合,注重商务技能和商务专业课程的合理衔接。学习任务丰富多样,有助于训练学习交际能力、自主学习能力和合作学习能力。
单元紧扣社会热点话题,难度合理递增,选文思想内涵深刻,可读性强,充分反映经济全球化时代的特点。
为教学提供多媒体资源,丰富的视频材料可增加语言学习的趣味性和输入的有效性,调动学生课堂参与的积极性,主干教程配套电子教案,方便实用,充分满足个性化教学需要。
目录
Unit I
Part I Pre-reading Questions
Part II Extensive Reading
Text A Roles of International Organization In the Global Economy
Text B Story of the International Chamber of Commerce.
Part III Language Skills
Part IV Supplementary Reading: What Is the World Trade Organization?
Part V Test Yourself
Unit 2
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Computer and the Poet
Text B Getting the Message, at Last
Part III Language Skills
Part IV Supplementary Reading: What, No Phone?
Part V Test Yourself
Unit 3
Part I Pre-reading Questions
Part II Extensive Reading
Text A Is Trade Good for America?
Text B The Farm Fight
Part III Language Skills
Part IV Supplementary Reading: The ,Great Trade Routes
Part V Test Yourself
Unit 4
Part I Pre-reading Questions
Part II Extensive Reading
Text A The World As I See It
Text B The Battle for Bralnpower
Part III tanguage Skills
Part IV Supplementary Reading: Masters of the Universe
Part V Test Yourself
Unit 5
Part I Pre-reading Questions
Part II Extensive Reading
Text A Universities and Their Function
Text B Global Degrees
Part III Language SKills
Part IV Supplementary Reading: College Is a Bad Investment
Part V Test Yourself
Unit 6
Part I Pre-reading Questions
Part II Extensive Reading
Text A Traveling Light
Text B Patlent Travelers
Part III Language Skills
Part IV Supplementary Reading: The Skeleton Coast
Part V Test Yourself
Unit 7
Part I Pre-reading Questions
Part II Extensive Reading
Text A Managers Must Manage
Text B You Can't Count on Your Employer
Part III Language Skills
Part IV Supplementary Reading: Four Ways to Make Sure Your Employees Will Leave ..
Part V Test Yourself
Unit 8
Part I Pre-reading Questions
Part II Extensive Reading
Text A Wake-up Time
Text B The Greatest Salesman In the World
Part III Language Skills
Part IV Supplementary Reading: Death of a Salesman
Part V Test Yourself
Unit 9
Part I Pre-reading Questions
Part II Extensive Reading
Text A Starbucks Warms Up to Idea of Advertising
Text B Squeezed
Part III Language Skills
Part IV Supplementary Reading: Marketing to the Masses
Part V Test Yourself
Unit 10
Part I Pre-reading Questions
Part II Extensive Reading
Text A Ray Kmc, McDonald's, and the Fast-Food Industry
Text B Rolls-Royce In the Flat World
Part III Language Skills
Part IV Supplementary Reading: The CEO of Nokla Talks About the Challenges That Shaped Him asa Leader
Part V Test Yourself
Unit 11
Part I Pre-reading Questions
Part II Extensive Reading
Text A Supply-chaining
Text B 21st-century Clippers
Part III Language Skills
Part IV Supplementary Reading: Give Globalization a Hand.
Part V Test Yourself
Unit 12
Part I Pre-reading Questions
Part II Extensive Reading
Text A What Is a Bank Really for
Text B Online Banking, Is It for You
Part III Language Skills
Part IV Supplementary Reading: What Are Central Banks?
Part V Test Yourself
Unit 13
Part I Pre-reading Questions
Part II Extensive Reading
Text A of Usury
Text B Afrlcan Banks on the Frontler of Flnance
Part III Language Skills
Part IV Supplementary Reading: How Wealth Accumulates and Men Decay
Part V Test Yourself
Unit 14
Part I Pre-reading Questions
Part II Extensive Reading
Text A Despite Housing Slide, Real Estate Sites Sell
Text B Zillow (the first part)
Part III Language Skills
Part IV Supplementary Reading: ZilloW (the second part)
Part V Test Yourself
Unit 15
Part I Pre-reading Questions
Part II Extensive Reading
Text A An Introduction to the Stock Market
Text B What Makes Stock Prices Go Up and Down
Part VI Language Skills
Part IV Supplementary Reading:
Waffen Buffett: How He Does It
Part V Test Yourself
Unit 16
Part I Pre-reading Questions
Part II Extensive Reading ;
Text A The Danger of Lying In Bed
Text B The Fine Print: Insurance
Part III Language Skills
Part IV Supplementary Reading: European Insurers Get Some Souped up New Re!
Part V Test Yourself
Part I Pre-reading Questions
Part II Extensive Reading
Text A Roles of International Organization In the Global Economy
Text B Story of the International Chamber of Commerce.
Part III Language Skills
Part IV Supplementary Reading: What Is the World Trade Organization?
Part V Test Yourself
Unit 2
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Computer and the Poet
Text B Getting the Message, at Last
Part III Language Skills
Part IV Supplementary Reading: What, No Phone?
Part V Test Yourself
Unit 3
Part I Pre-reading Questions
Part II Extensive Reading
Text A Is Trade Good for America?
Text B The Farm Fight
Part III Language Skills
Part IV Supplementary Reading: The ,Great Trade Routes
Part V Test Yourself
Unit 4
Part I Pre-reading Questions
Part II Extensive Reading
Text A The World As I See It
Text B The Battle for Bralnpower
Part III tanguage Skills
Part IV Supplementary Reading: Masters of the Universe
Part V Test Yourself
Unit 5
Part I Pre-reading Questions
Part II Extensive Reading
Text A Universities and Their Function
Text B Global Degrees
Part III Language SKills
Part IV Supplementary Reading: College Is a Bad Investment
Part V Test Yourself
Unit 6
Part I Pre-reading Questions
Part II Extensive Reading
Text A Traveling Light
Text B Patlent Travelers
Part III Language Skills
Part IV Supplementary Reading: The Skeleton Coast
Part V Test Yourself
Unit 7
Part I Pre-reading Questions
Part II Extensive Reading
Text A Managers Must Manage
Text B You Can't Count on Your Employer
Part III Language Skills
Part IV Supplementary Reading: Four Ways to Make Sure Your Employees Will Leave ..
Part V Test Yourself
Unit 8
Part I Pre-reading Questions
Part II Extensive Reading
Text A Wake-up Time
Text B The Greatest Salesman In the World
Part III Language Skills
Part IV Supplementary Reading: Death of a Salesman
Part V Test Yourself
Unit 9
Part I Pre-reading Questions
Part II Extensive Reading
Text A Starbucks Warms Up to Idea of Advertising
Text B Squeezed
Part III Language Skills
Part IV Supplementary Reading: Marketing to the Masses
Part V Test Yourself
Unit 10
Part I Pre-reading Questions
Part II Extensive Reading
Text A Ray Kmc, McDonald's, and the Fast-Food Industry
Text B Rolls-Royce In the Flat World
Part III Language Skills
Part IV Supplementary Reading: The CEO of Nokla Talks About the Challenges That Shaped Him asa Leader
Part V Test Yourself
Unit 11
Part I Pre-reading Questions
Part II Extensive Reading
Text A Supply-chaining
Text B 21st-century Clippers
Part III Language Skills
Part IV Supplementary Reading: Give Globalization a Hand.
Part V Test Yourself
Unit 12
Part I Pre-reading Questions
Part II Extensive Reading
Text A What Is a Bank Really for
Text B Online Banking, Is It for You
Part III Language Skills
Part IV Supplementary Reading: What Are Central Banks?
Part V Test Yourself
Unit 13
Part I Pre-reading Questions
Part II Extensive Reading
Text A of Usury
Text B Afrlcan Banks on the Frontler of Flnance
Part III Language Skills
Part IV Supplementary Reading: How Wealth Accumulates and Men Decay
Part V Test Yourself
Unit 14
Part I Pre-reading Questions
Part II Extensive Reading
Text A Despite Housing Slide, Real Estate Sites Sell
Text B Zillow (the first part)
Part III Language Skills
Part IV Supplementary Reading: ZilloW (the second part)
Part V Test Yourself
Unit 15
Part I Pre-reading Questions
Part II Extensive Reading
Text A An Introduction to the Stock Market
Text B What Makes Stock Prices Go Up and Down
Part VI Language Skills
Part IV Supplementary Reading:
Waffen Buffett: How He Does It
Part V Test Yourself
Unit 16
Part I Pre-reading Questions
Part II Extensive Reading ;
Text A The Danger of Lying In Bed
Text B The Fine Print: Insurance
Part III Language Skills
Part IV Supplementary Reading: European Insurers Get Some Souped up New Re!
Part V Test Yourself
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