Business English business writing.2

目录
Unit 1 Elements of a Good Business Letter
1 What Is a Good Business Letter?
2 The Layout of a Business Letter
Exercises
Unit 2 Promotion Communications
1 What Is a Good Sales Letter?
2 Selling a Product
3 Selling a Service
Exercises
Unit 3 Request Letters
1 What Is an Effective Request Letter?
2 Requesting Detailed Information About an Advertised Product
3 Requesting Information About Availability of a Product
4 Requesting Information About an Advertised Service
5 Requesting Information About Discounts
Exercises
Unit 4 Response Letters
1 Responding to Requests for Detailed Information About an Advertised Product
2 Responding to Requests for Information About an Advertised Service
3 Responding to Requests for Information About the Availability of a Product or Service
Exercises
Unit 5 Special Request Letters
1 Asking for an Appointment
2 Asking for Advice
3 Asking for Free Products
4 Requesting Reproduction Franchise for Commercial Use
Exercises
Unit 6 Responding to Special Request Letters
1 Responding to Requests for an Appointment
2 Responding to Requests for Advice
3 Responding to Requests for Free Products
4 Responding to Requests for Reproduction Privileges for Commercial Use
Exercises
Unit 7 Letters from Customers to Suppliers(Ⅱ)
1 Placing an Order
2 Canceling an Order
3 Thanking a Supplier for Service
4 Complaining About Unsatisfactory Services or Products
Exercises
Unit 8 Letters from Suppliers to Customers(Ⅱ)
1 Informing a Customer About the Shipment of Goods
2 Informing a Customer That You Are Unable to Fill His Order
3 Thanking a Customer for an Order
4 Expressing Gratitude for Support
5 Explaining/Apologising for Problems
Exercises
Unit 9 Letters from Customers to Suppliers(Ⅱ)
1 Asking for Permission to Return Purchased Goods
2 Asking for Easier Payment Terms
Exercises
Unit 10 Letters from Suppliers to Customers(Ⅱ)
1 Responding to Requests for Permission to Return Purchased Goods
2 Responding to Requests Concerning Payment Discount
Exercises
Unit 11 Collection Letters
1 Elements of Persuasion in Collection Letters
2 Types of Collection Letters
Exercises
Unit 12 Interoffice Letters(Memorandums)
1 Formal and Informal Memorandums
2 Request,Confirmation,and Procedural Memorandums
Exercises
Unit 13 Employment Communications
1 Writing Job Application Letters
2 Writing Résumés
3 Writing to Job Applicants
4 Accepting and Declining a Job Offer
Exercises
Unit 14 Business Invitation and Responses
1 Writing an Invitation
2 Making Responses to Invitations
Exercises
Unit 15 The Writing of Advertisements
1 Advertising and English Advertisements
2 Linguistic Features of Advertising English
3 Practice of Copywriting
Exercises
Unit 16 Classification and Structure of Business Reports
1 Classification of Business Reports
2 Basic Elements and Structure of Business Reports
Exercises
Unit 17 Procedures of Writing a Formal Business Report
1 Determining and Defining the Topic
2 Collecting Data
3 Presenting Findings and Analysing the Report Problem
4 Presenting a Conclusion
5 Making Recommendations and Anticipating Effects
6 Writing Style
7 Different Types of Business Reports
Exercises
Unit 18 Business Contracts
1 Types of Business Contracts
2 General Principles in Writing and Understanding a Business Contract
3 Components of a Business Contract
4 Relevant Laws
5 Stylistic Features of Business Contracts
6 A Sample of a Contract
Exercises
Keys
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