Acknowledgments p. v
Forword from Soledad O'Brien, anchor for CNN's American Morning p. vii
Prologue from Julie Aigner-Clark, founder of The Baby Einstein Company p. ix
Myth Busting p. xi
Introduction p. 1
Chapter 1 Taking Your First Steps p. 11
Chapter 2 Knowledge Is a Mom's Best Friend p. 27
Chapter 3 From Your Mind's Eye to the Palm of Your Hand: Creating Your Prototype p. 43
Chapter 4 Put on Your Detective Hat: Market Research p. 65
Chapter 5 Protect Yourself: All about Patents, Copyrights, and Trademarks p. 89
Chapter 6 Getting the Goods: Manufacturing p. 111
Chapter 7 Taking Care of Business: Setting Up Shop p. 135
Chapter 8 Making the Sale: Getting Your Product on Store Shelves p. 167
Chapter 9 Blowing Your Horn: Marketing That Works! p. 213
Chapter 10 Finding a Partner: Licensing 101 p. 245
Conclusion p. 261
Appendix A Website Resources p. 263
Appendix B Business Forms p. 271
Index p. 289
About the Author p. 295
Special Invitation p. 298