Intercultural Business Communication
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作 者：( )Lillian H. Chaney，( )Jeanette S. Martin[著]
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ISBN：9787040116809
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简介
This book includes 12 chapters: The Nature of Intercultural Communication, Universal Systems, Contrasting Cultural Values, etc..
目录
Foreword ix
Preface xi
About the Authors xv
CHAPTER 1 The Nature of Intercultural Communication
Globalization 4
Culture 5
Enculturation 8
Acculturation 8
Ethnocentrism 9
Norms, Rules, Roles, and Networks 10
Subcultures and Subgroups 11
Communication Barriers 11
Intercultural Constructs 12
Multinational Management Orientations 13
CHAPTER 2 Universal Systems 20
Economic Systems 20
Political Systems 23
Educational Systems 27
Marriage and Family Systems 31
Social Hierarchies and Social Interaction 35
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