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ISBN:9780071770750

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Summary: Publisher Summary 1 Convert existing relationships into revenue-generating business! With Clients, Clients, and More Clients, you'll turn existing connections made through lead generation, referrals, social-media, and other avenues into actual business.   Publisher Summary 2 TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENTWith a Foreword by Michael Port, bestselling author of Book Yourself SolidClients, Clients, and More Clientsarms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads to referrals, joint ventures, and sustainable business growth.鈥淚n this book鈥攃hock full of ideas at the intersection of marketing and psychology鈥擫arina Kase shows you how to master the art of building relationships that drive new clients.鈥? 鈥擠avid Meerman Scott, bestselling author of Real-Time Marketing & PR鈥淟arina Kase has done a first-rate job of explicating many crucial elements of human psychology. But it is her instructive advice on how to harness that information profitably that elevates this book's usefulness to great heights.鈥? 鈥擱obert B. Cialdini, author of Influence: Science and Practice鈥淟arina Kase knows about social proof. You can tell by who she got to endorse the book. But go deeper. There's lots of actionable information in here, and it will result in more business.鈥? 鈥擟hris Brogan, coauthor of Trust Agentsand president of Human Business Works鈥淭his book is ideal if you've ever wondered how to differentiate yourself from the crowd, how to really build relationships that pay off, and how to establish your expertise with ease. This is one book you will thank yourself in the future for!鈥? 鈥擲hama Kabani, author of the bestselling The Zen of Social Media Marketing鈥淚f 'who you know' and making a meaningful connection with them is truly part of the success factor in business (and it is), I promise you that Larina Kase's Clients, Clients, and More Clientswill have your phone ringing and e-mail box full of people who truly want to do business with you. A savvy, wise, and value-based text allows the reader to learn what few others understand: the Science and Art of Connecting. I've read and reviewed a dozen books on building a solid client base. Most completely miss the target. This book is a handbook to meet, connect with, and build a valuable relationship with just about anyone you want to.鈥? 鈥擪evin Hogan, Psy.D., author of The Science of Influence and The Psychology of Persuasion鈥淭his is a remarkable, readable, and instantly practical book packed with leading-edge tips on attracting new clients fast. I loved it!鈥? 鈥擠r. Joe Vitale, author of The Attractor Factor鈥淚n Clients, Clients, and More Clients, Larina Kase shows you how to find and influence prospects so they'll understand the value of your work and readily do business with you. The research-based strategies in this important and engaging book are worth any businessperson's time, close study, and dedicated application. The book is true to its promises." 鈥擬ark Levy, founder of Levy Innovation and author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content鈥滳lients, Clients, and More Clientsis a must-read for every sales executive, sales manager, and company executive. This is not your typical how-to sales guide, as it digs deep into how to change a losing sales strategy into a winning success. Larina uncovers the psychology behind the sales mentality, and breaks the process down, step-by-step; making it crystal clear the direction you'll need to take to achieve long-term success.鈥? 鈥擲hawn Jennings Edgington, CIC, CEO, and founder of Granite Insurance Brokers, Cyber Safety Academy Fundraiser, and author of The Parent's Guide to Texting, Facebook and Social Media  

目录

Foreword p. xiii
Acknowledgments p. xvii
Introduction p. xix
How Do I Initiate Relationships That Get Results?
Make the Right Connections霉People Look for Those Who Fill a Need p. 3
Grab Attention 霉 People Are Drawn to These Five Things p. 21
Engage Emotion霉People Respond to Feelings, Stories, and Metaphors p. 37
Establish Credibility-People Want to Work with Trustworthy Experts p. 53
How Do I Create Meaningful Connections That Last?
Be Memorable霉People Can Be Aware of Only a Few Things at a Time p. 71
Follow Up霉People Are Comforted by Consistency p. 83
Give Value霉People Quickly Determine Whether Something Is Helpful p. 99
Stimulate Discussion霉People Become Invested When They're Involved p. 115
How Do I Influence People to Refer to Me, Hire Me, and Buy from Me?
Use Social Proof-People Look to Certain Others to Decide What to Do p. 137
Give First-People Naturally Reciprocate Genuine Support p. 157
Simplify Everything霉People Deliberate on the General and Act on the Specific p. 177
Influence Action霉People Decide in the Opposite Way of What You'd Think p. 197
References p. 213
Index p. 223

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