简介
Market-defining since it was first introduced, International Business 5e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his expertise in teaching, writing, and consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business goes beyond the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
目录
Part I Introduction and Overview
Chp. 1 Globalization
Part II County Factors
Chp. 2 National Differences in Political Economy
Chp. 3 Differences in Culture Cases: Video Case Nike: The Sweatshop Debate Qualcomm's Chinese Odyssey Royal Dutch Shell: Human Rights in Nigeria
Part III The Global Trader and Investment Environment
Chp. 4 International Trade Theory
Chp. 5 The Political Economy of International Trade
Chp. 6 Foreign Direct Investment
Chp. 7 The Political Economy of Foreign Direct Investment
Chp. 8 Regional Economic Integration Cases: Video Case: Starbucks The Politics of Trade in Steel The Softwood Lumber Dispute Comparing Ohana and South Korea Managed Trade: The U.S. and Japanese Semiconductor Industries, 1970 to 2002 Dixon Ticonderoga: Victim of Globalization?
Part IV The Global Monetary System
Chp. 9 The Foreign Exchange Market
Chp. 10 The International Monetary System
Chp. 11 The Global Capital Market Cases: Video Case: Money Change Bailing out Brazil The International Monetary Fund
Part V The Strategy and Structure of International Business
Chp. 12 The Strategy of International Business
Chp. 13 The Organization Of International Business
Chp. 14 Entry Strategy and Strategic Alliances Cases: Video Case: BP Restructuring Guide, Philips Versus Matsushita: A New Century, A New Round
Part VI Business Operations
Chp. 15 Exporting, Importing, and Countertrade
Chp. 16 Global Manufacturing and Materials Management
Chp. 17 Global Marketing and R & D
Chp. 18 Global Human Resource Management
Chp. 19 Accounting in the International Business
Chp. 20 Financial Management in the International Business Case: Video Case: Cretors & Co.
Chp. 1 Globalization
Part II County Factors
Chp. 2 National Differences in Political Economy
Chp. 3 Differences in Culture Cases: Video Case Nike: The Sweatshop Debate Qualcomm's Chinese Odyssey Royal Dutch Shell: Human Rights in Nigeria
Part III The Global Trader and Investment Environment
Chp. 4 International Trade Theory
Chp. 5 The Political Economy of International Trade
Chp. 6 Foreign Direct Investment
Chp. 7 The Political Economy of Foreign Direct Investment
Chp. 8 Regional Economic Integration Cases: Video Case: Starbucks The Politics of Trade in Steel The Softwood Lumber Dispute Comparing Ohana and South Korea Managed Trade: The U.S. and Japanese Semiconductor Industries, 1970 to 2002 Dixon Ticonderoga: Victim of Globalization?
Part IV The Global Monetary System
Chp. 9 The Foreign Exchange Market
Chp. 10 The International Monetary System
Chp. 11 The Global Capital Market Cases: Video Case: Money Change Bailing out Brazil The International Monetary Fund
Part V The Strategy and Structure of International Business
Chp. 12 The Strategy of International Business
Chp. 13 The Organization Of International Business
Chp. 14 Entry Strategy and Strategic Alliances Cases: Video Case: BP Restructuring Guide, Philips Versus Matsushita: A New Century, A New Round
Part VI Business Operations
Chp. 15 Exporting, Importing, and Countertrade
Chp. 16 Global Manufacturing and Materials Management
Chp. 17 Global Marketing and R & D
Chp. 18 Global Human Resource Management
Chp. 19 Accounting in the International Business
Chp. 20 Financial Management in the International Business Case: Video Case: Cretors & Co.
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