简介
Thomas and Maurice's "Managerial Economics" teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for eight previous editions in the 9th edition. The 9th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor, clarity of presentation, and end-of-chapter material. --This text refers to the Paperbackedition.
目录
Preface Part I: Some Preliminaries1. Managers, Profits, and Markets2. Demand, Supply, and Market Equilibrium3. Marginal Analysis for Optimal Decision Making4. Basic Estimation Techniques Part II: Demand Analysis5. Theory of Consumer Behavior 6. Elasticity and Demand 7. Demand Estimation and Forecasting Part III: Production and Cost Analysis8. Production and Cost in the Short Run9. Production and Cost in the Long Run10. Production and Cost EstimationOn the Website: Special Topic Module 1: Linear Programming Part IV: Profit-Maximization in Various Market Structures11. Managerial Decisions in Competitive Markets12. Managerial Decisions for Firms with Market Power13. Strategic Decision Making in Oligopoly Markets Part V: Advanced Managerial Decision Making14. Advanced Techniques for Profit Maximization15. Decisions Under Risk and UncertaintyOn the Website: Special Topic Module 2: Investment DecisionsAPPENDIX: STATISTICAL TABLESANSWERS TO TECHNICAL PROBLEMSINDEX
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