Table Of Contents:
Acknowledgments ix
Introduction xi
Chapter 1 Choosing eBay鈥擨t's Like Finding Money Growing on Trees 1(54)

Fortune Boost #1: Yes, You Do Have Time to Sell at eBay 1(2)

Fortune Boost #2: Will You Take $5,000 for That Trash? 3(3)

Fortune Boost #3: Research for a Rewarding Results 6(2)

Fortune Boost #4: Listing for Less: Saving a Fortune by Lowering Fees 8(3)

Fortune Boost #5: From Keywords to Cash 11(2)

Fortune Boost #6: Can We Get Descriptive Here? 13(2)

Fortune Boost #7: Timing is (Still) Everything 15(2)

Fortune Boost #8: A Well-Seasoned Sale 17(3)

Fortune Boost #9: Undercutting the Competition 20(3)

Fortune Boost #10: Fixed versus Dynamic Which Price Is Right? 23(2)

Fortune Boost #11: Persuasive Pricing 25(2)

Fortune Boost #12: Ten Tips for Improving Your Fixed-Price Sales 27(2)

Fortune Boost #13: Picture Perfect Five Steps to Better Photos 29(3)

Fortune Boost #14: Picture /m-Perfect-10 Imaging Mistakes That Will Cost You Sales 32(5)

Fortune Boost #15: Color Your World...Green! 37(3)

Fortune Boost #16: Appealing to Your Buyers' Senses 40(2)

Fortune Boost #17: "KISS": Keep It Simple, Seller 42(1)

Fortune Boost #18: A Little HTML Goes a Long Way...to Profits 43(4)

Fortune Boost #19: Ch-ch-ch Changes鈥擧ow to Harness Them for Your Own Good 47(2)

Fortune Boost #20: Maintaining a Clientele 49(2)

Fortune Boost #21: Get to Know Your Newbie 51(4)
Chapter 2 Taming the Technology鈥擟utting Costs while Pumping Up Profits 55(44)

Fortune Boost #22: Use Only the Tools You Need 55(3)

Fortune Boost #23: Free (and Nearly Free) Equipment to Outfit Your Auction Business 58(2)

Fortune Boost #24: Auction Aids: Downloading Shareware and Freeware 60(3)

Fortune Boost #25: The Art of Collecting Payments 63(3)

Fortune Boost #26: Smile! These Photos Are Free 66(2)

Fortune Boost #27: Five Fatal Auction Offenses (and How to Avoid Them) 68(2)

Fortune Boost #28: Sales Policies That Really Pay Off 70(3)

Fortune Boost #29: Slashing Your Shipping Costs 73(3)

Fortune Boost #30: When Buyers Happily Pay Your Fees, You Win! 76(3)

Fortune Boost #31: Resisting the Temptation to Tamper 79(1)

Fortune Boost #32: Salvaging an "Unsuccessful" Auction 80(2)

Fortune Boost #33: Courting Your Underbidders 82(1)

Fortune Boost #34: Listing Your Loss Leaders in All the Right Places 83(2)

Fortune Boost #35: Breaking Down Bulk Listers 85(5)

Fortune Boost #36: Relisting for Rewarding Results 90(1)

Fortune Boost #37: Why the About Me Page Means More than You Might Think 91(3)

Fortune Boost #38: Responding to Fee Hikes 94(1)

Fortune Boost #39: A Small Price to Pay 95(1)

Fortune Boost #40: Protecting Your Business from Viral Vandals 96(3)
Chapter 3 The Goods that Garner Higher Gains 99(44)

Fortune Boost #41: How to Know What's Hot and What's Not 99(4)

Fortune Boost #42: There's Still Gold in Them Thar' Garage Sales 103(2)

Fortune Boost #43: Buying on Speculation 105(3)

Fortune Boost #44: Back to School, Back to Business 108(2)

Fortune Boost #45: Rotating Your Merchandise for Year-Round Sales 110(1)

Fortune Boost #46: Mastering the Craft of Cross-Selling 111(3)

Fortune Boost #47: Sold Today and Again Tomorrow: Selling Consumables 114(2)

Fortune Boost #48: Spring Cleaning Strategies That Really Pay Off 116(2)

Fortune Boost #49: Ho, Ho, Ho for Holiday Selling 118(3)

Fortune Boost #50: Yikes! Unwanted Gifts: From Regifting to Degifting 121(2)

Fortune Boost #51: Remarketing Someone Else's Low-Profit Listings 123(2)

Fortune Boost #52: Bundling for Bundles of Money 125(1)

Fortune Boost #53: Let's Go Dutch 126(1)

Fortune Boost #54: Becoming an Expert in Your Field 127(2)

Fortune Boost #55: Licensed to Sell 129(3)

Fortune Boost #56: Buying for Resale 132(1)

Fortune Boost #57: Profitable Presetting Tactics 133(2)

Fortune Boost #58: Selling Other People's Stuff 135(2)

Fortune Boost #59: Getting the Drop on Drop-Shipping 137(3)

Fortune Boost #60: Resisting Buying When You Should Be Selling 140(3)
Chapter 4 Arming Yourself for Efficiency 143(40)

Fortune Boost #61: Time Management You Can Take to the Bank 143(2)

Fortune Boost #62: Top Time Wasters You Need to Avoid 145(2)

Fortune Boost #63: More Automating Tools: Using Auto-Responders 147(2)

Fortune Boost #64: Postage as Close as Your Printer 149(1)

Fortune Boost #65: Tell Them before They Ask: Avoiding the Cost of Unanswered Questions 150(3)

Fortune Boost #66: Record Keeping that Works 153(2)

Fortune Boost #67: Record as You Go ... or Else 155(3)

Fortune Boost #68: Help Wanted! Being Choosey Over Your Assistants 158(2)

Fortune Boost #69: The Ethics of the Successful Entrepreneur 160(1)

Fortune Boost #70: The Hows and Whys of Providing Exceptional Customer Service 161(3)

Fortune Boost #71: Reward Your Buyers for Repeat Business 164(1)

Fortune Boost #72: Selling Outside of eBay Legally! 165(2)

Fortune Boost #73: Handling Difficult Buyers 167(1)

Fortune Boost #74: How Online Crooks Can Help Your Business 168(2)

Fortune Boost #75: The Keys to Building a Stellar Online Reputation 170(2)

Fortune Boost #76: Flushing Out the Deadbeats that Cost You Dollars 172(3)

Fortune Boost #77: Stupid Bidder Tricks 175(1)

Fortune Boost #78: Stupid Seller Tricks 176(2)

Fortune Boost #79: What to Do When eBay Bounces 178(1)

Fortune Boost #80: Taking a Break without Breaking Your Bottom Line 179(1)

Fortune Boost #81: What a Day for a Daydream...to Dollars! 180(3)
Chapter 5 Boosting Your Business at eBay and Beyond 183(36)

Fortune Boost #82: Satisfaction Guaranteed: Theirs and Yours 183(1)

Fortune Boost #83: Classified Information 184(2)

Fortune Boost #84: Branding Your Business 186(2)

Fortune Boost #85: When You Find a Niche, Scratch It! 188(1)

Fortune Boost #86: Intellectual Profiting鈥擲elling What You Know 189(2)

Fortune Boost #87: Go to the Head of the Class: Teach and Ye Shall Receive 191(1)

Fortune Boost #88: Blog, Blog, Blog 191(2)

Fortune Boost #89: How Becoming an Affiliate Can Pay Off 193(2)

Fortune Boost #90: Launching a Market Campaign 195(2)

Fortune Boost #91: Trying On a Trademark 197(3)

Fortune Boost #92: Repositioning Your Competitors to Profit from Their Weaknesses 200(1)

Fortune Boost #93: Is Your Online Store Sticky? 201(1)

Fortune Boost #94: The Power Behind Meta-Data 202(2)

Fortune Boost #95: Making Counters Count for Your Business 204(3)

Fortune Boost #96: Pacing Your Flow for Profits 207(1)

Fortune Boost #97: Monitoring Your Business Performance 208(1)

Fortune Boost #98: Venturing Outside the Home Office 209(2)

Fortune Boost #99: Leaning Towards a Small Business Loan 211(2)

Fortune Boost #100: Why Look Back? 213(1)

Fortune Boost #101: Last Look: Striking a Balance to Boost Your Fortune 214(5)
Index 219