简介
This tenth edition of an introductory business text features chapter vignettes, video cases and exercises, exercises in creating a business plan keyed to BusinessPlanPro software, and case studies of competing companies in the same industry. A greater emphasis on e-business is achieved in this edition with chapter sections on e-business, boxes on differences between e-business and traditional business, case material on e-businesses, and Internet exercises. Mescon is professor of management and chair of Private Enterprise at the Andrew Young School of Policy Studies, Georgia State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
目录
Preface p. xvii
Acknowledgments p. xli
Guide to Thematic Examples p. xliii
Part 1 Conducting Business in the Global Economy p. 2
Chapter 1 Fundamentals of Business and Economics p. 2
Component Chapter A Fundamentals of the Internet and E-Commerce p. 30
Chapter 2 Ethics and Social Responsibility of Business p. 42
Chapter 3 Global Business p. 68
Part 1
Mastering Global and Geographical Skills: Adios, Argentina--Hello, Brazil p. 94
Business PlanPro: Conducting Business in the Global Economy p. 95
Face-Off: FedEx vs. UPS p. 96
Part 2 Starting and Expanding A Small Business p. 98
Chapter 4 Small Business, New Ventures, and Franchises p. 98
Chapter 5 Forms of Business Ownership and Business Combinations p. 124
Part 2
Mastering Global and Geographical Skills: Communicating with International Suppliers p. 146
Business PlanPro: Starting a Small Business p. 147
Face-Off: Barnesandnoble.com vs. Amazon p. 148
Part 3 Managing A Business, Information Systems, and Production p. 150
Chapter 6 Functions and Skills of Management p. 150
Chapter 7 Organization, Teamwork, and Communication p. 176
Chapter 8 Technology and Information Management p. 202
Chapter 9 Production of Quality Goods and Services p. 230
Part 3
Mastering Global and Geographical Skills: Why Is the Silicon Valley in California Rather than Colorado or Kentucky? p. 256
Business PlanPro: Managing A Business p. 257
Face-Off: Airbus vs. Boeing p. 258
Part 4 Managing Employees p. 260
Chapter 10 Motivation, Today's Workforce, and Employee-Management Relations p. 260
Chapter 11 Human Resources Management p. 288
Part 4
Mastering Global and Geographical Skills: People Are the Same Everywhere, Aren't They? p. 312
Business PlanPro: Managing Human Resouces and Labor Relations p. 313
Face-Off: Wal-Mart vs. the Union p. 314
Part 5 Developing Marketing Strategies to Satisfy Customers p. 316
Chapter 12 Fundamentals of Marketing and Customer Service p. 316
Chapter 13 Product and Pricing Strategies p. 344
Chapter 14 Distribution Strategies p. 368
Chapter 15 Promotional Strategies p. 396
Part 5
Mastering Global and Geographical Skills: What's the Best Location for Your New Store? p. 423
Business PlanPro: Developing Marketing Strategies to Satisify Customers p. 423
Face-Off: Webvan vs. Traditional Supermarkets p. 424
Part 6 Managing Accounting and Financial Resources p. 426
Chapter 16 Accounting p. 426
Chapter 17 Financial Management and Banking p. 452
Chapter 18 Securities p. 478
Part 6
Mastering Global and Geographical Skills--Monitoring the World Markets p. 506
Business PlanPro: Managing Financial Information and Resources p. 507
Face-Off: Merrill Lynch vs. Charles Schwab p. 508
Part 7 Focusing on Special Topics in Business p. 510
Component Chapter B Business Law, Taxes, and the U.S. Legal System p. 510
Component Chapter C Risk Management and Insurance p. 524
Component Chapter D Careers in Business and the Employment Search p. 535
Appendix p. 1
References p. 1
Glossary p. 1
Name Index p. 1
Subject Index p. 7
Acknowledgments p. xli
Guide to Thematic Examples p. xliii
Part 1 Conducting Business in the Global Economy p. 2
Chapter 1 Fundamentals of Business and Economics p. 2
Component Chapter A Fundamentals of the Internet and E-Commerce p. 30
Chapter 2 Ethics and Social Responsibility of Business p. 42
Chapter 3 Global Business p. 68
Part 1
Mastering Global and Geographical Skills: Adios, Argentina--Hello, Brazil p. 94
Business PlanPro: Conducting Business in the Global Economy p. 95
Face-Off: FedEx vs. UPS p. 96
Part 2 Starting and Expanding A Small Business p. 98
Chapter 4 Small Business, New Ventures, and Franchises p. 98
Chapter 5 Forms of Business Ownership and Business Combinations p. 124
Part 2
Mastering Global and Geographical Skills: Communicating with International Suppliers p. 146
Business PlanPro: Starting a Small Business p. 147
Face-Off: Barnesandnoble.com vs. Amazon p. 148
Part 3 Managing A Business, Information Systems, and Production p. 150
Chapter 6 Functions and Skills of Management p. 150
Chapter 7 Organization, Teamwork, and Communication p. 176
Chapter 8 Technology and Information Management p. 202
Chapter 9 Production of Quality Goods and Services p. 230
Part 3
Mastering Global and Geographical Skills: Why Is the Silicon Valley in California Rather than Colorado or Kentucky? p. 256
Business PlanPro: Managing A Business p. 257
Face-Off: Airbus vs. Boeing p. 258
Part 4 Managing Employees p. 260
Chapter 10 Motivation, Today's Workforce, and Employee-Management Relations p. 260
Chapter 11 Human Resources Management p. 288
Part 4
Mastering Global and Geographical Skills: People Are the Same Everywhere, Aren't They? p. 312
Business PlanPro: Managing Human Resouces and Labor Relations p. 313
Face-Off: Wal-Mart vs. the Union p. 314
Part 5 Developing Marketing Strategies to Satisfy Customers p. 316
Chapter 12 Fundamentals of Marketing and Customer Service p. 316
Chapter 13 Product and Pricing Strategies p. 344
Chapter 14 Distribution Strategies p. 368
Chapter 15 Promotional Strategies p. 396
Part 5
Mastering Global and Geographical Skills: What's the Best Location for Your New Store? p. 423
Business PlanPro: Developing Marketing Strategies to Satisify Customers p. 423
Face-Off: Webvan vs. Traditional Supermarkets p. 424
Part 6 Managing Accounting and Financial Resources p. 426
Chapter 16 Accounting p. 426
Chapter 17 Financial Management and Banking p. 452
Chapter 18 Securities p. 478
Part 6
Mastering Global and Geographical Skills--Monitoring the World Markets p. 506
Business PlanPro: Managing Financial Information and Resources p. 507
Face-Off: Merrill Lynch vs. Charles Schwab p. 508
Part 7 Focusing on Special Topics in Business p. 510
Component Chapter B Business Law, Taxes, and the U.S. Legal System p. 510
Component Chapter C Risk Management and Insurance p. 524
Component Chapter D Careers in Business and the Employment Search p. 535
Appendix p. 1
References p. 1
Glossary p. 1
Name Index p. 1
Subject Index p. 7
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ：4006604884
云图客服：
用户发送的提问，这种方式就需要有位在线客服来回答用户的问题，这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
亲爱的云图用户，
光盘内的文件都可以直接点击浏览哦
无需下载，在线查阅资料！
