Table Of Contents:
List of contributors ix(2)
Acknowledgements xi

Adam Briggs

Paul Cobley

1 What you need to know before you start to use this book 1(8)
Part I What are the Media? 9(178)

Adam Briggs

Paul Cobley
Introduction to `What are the Media?' 11(3)

Roger Sabin

2 Comics Eurocomics: "9th art" or misfit lit?' 14(10)

David Saunders

3 Publishing `European publishing: a neglected topic' 24(15)

Sean Brierley

4 Advertising and marketing `Advertising and the new media environment' 39(13)

Oliver Boyd-Barrett

Terhi Rantanen

5 News agencies `News agencies in Europe' 52(13)

David Miller

6 Public relations and journalism `Promotional strategies and media power' 65(16)

James Curran

7 Newspapers and the press `Newspapers: beyond political economy' 81(16)

Brian Braithwaite

8 Magazines Magazines: the bulging bookstores' 97(17)

Andrew Crisell

9 Radio `Public service, commercialism and the paradox of choice' 114(13)

Richard Paterson

10 Television `Contemporary television: a framework for analysis' 127(13)

Anne Jackel

11 European cinema `Cinema in Europe' 140(18)

Roy Shuker

12 Pop music `Marketing and mediating popular music: the European popular music industry' 158(15)

Brian McNair

13 Technology `New technologies and the media' 173(14)
Part II `Outside' the Media 187(88)

Adam Briggs

Paul Cobley
Introduction to `"Outside" the Media' 189(3)

Patrick Barwise

David Gordon

14 Economics `The economics of the media' 192(18)

Nicholas Garnham

15 Policy `Media policy' 210(14)

Ralph Negrine

16 Models of media institutions `Media institutions in Europe' 224(14)

John Corner

17 Approaches `Why study media form?' 238(12)

Sue Stoessl

18 Audience feedback `Administrative research of audiences' 250(12)

Guy Cumberbatch

19 `Effects' `Media effects: the continuing controversy' 262(13)
Part III In the Media 275(170)

Adam Briggs

Paul Cobley
Introduction to `In the Media' 277(6)

Andy Medhurst

20 Sexuality `Tracing desires: sexuality and media texts' 283(12)

Liesbet van Zoonen

Irene Costera Meijer

21 Gender `From Pamela Anderson to Erasmus: women, men and representation' 295(13)

Sarita Malik

22 Race and ethnicity `The construction of Black and Asian ethnicities in British film and television' 308(14)

Bill Osgerby

23 Youth `The good, the bad and the ugly: postwar media representations of youth' 322(13)

Jessica Evans

24 Disability `Feeble monsters: "making up" disabled people' 335(19)

Andrew Higson

25 Nationality `National identity and the media' 354(11)

Neil Blain

Raymond Boyle

26 Sport `Sport as real life: media sport and culture' 365(12)

Jerry Palmer

27 News production `News values' 377(15)

Ivor Gaber

28 Parliamentary politics `The media and politics' 392(20)

Pat Holland

29 News photography `"The direct appeal to the eye"? Photography and the twentieth-century press' 412(14)

Linda Ruth Williams

30 Pornography and censorship `Sex and censoriousness: pornography and censorship in Britain' 426(19)
Index 445