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简介
《大学商务英语谈判教程》集商务谈判的基本概念、理论知识及实践技巧为一体讲授，涉及到商务活动的各大环节。.
全书分两大部分，共16章，主体结构是每一课均分为理论篇和实践篇。理论篇为商务谈判的理论及技巧选读，并通过提出问题检验学生的理解程度。实践篇为谈判对话操练，并配有紧扣课文内容的详细注释，以便学生们掌握谈判技巧和实务知识。同时，结合课文中所学到的知识，配以情景谈判练习。每课最后的negotiation tips（谈判小贴士）将对学生今后的国际商务谈判会起到指导作用。...
目录
contents
unitone
lesson one introduction
lesson two reception
lesson three visiting a factory
lesson four exhibitionⅰ
lesson five exhibitionⅱ
lesson six marketingⅰ
lesson seven marketingⅱ
lesson eight logistics
unittwo
lesson one establishing business relations
lesson two enquiries and replies
lesson three offers and counter-offers
lesson four terms ofpayment
lesson five packing
lesson six shipping
lesson seven insurance
lesson eight complaints，disputes and claims
参考文献
.
unitone
lesson one introduction
lesson two reception
lesson three visiting a factory
lesson four exhibitionⅰ
lesson five exhibitionⅱ
lesson six marketingⅰ
lesson seven marketingⅱ
lesson eight logistics
unittwo
lesson one establishing business relations
lesson two enquiries and replies
lesson three offers and counter-offers
lesson four terms ofpayment
lesson five packing
lesson six shipping
lesson seven insurance
lesson eight complaints，disputes and claims
参考文献
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Business English for college students negotiation
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