A Course in English for International Business

lesson one forms of international business
lesson two the importance of international trade to economic development
lesson three nontariff barriers to trade
lesson four the export process
lesson five sales channels in international trade
lesson six intternational commercial terms
lesson seven export shipping and imsurance
revision exercises(ll.1-7)
lesson eight export documentation
lesson nine international commercial payments
lesson ten some understanding of countertrade
lesson eleven some methods for selling know-how
lesson twelve international trade in services
lesson thirteen federal express expands services internationally
lesson fourteen motives for international investments
revision exercises(ll.8-14)
lesson fifteen multinational corporations
lesson sixteen types and management systems of joint ventures
lesson seventeen shanghai:the remarkable place to do business in china
lesson eighteen how unilever is making its investment decisions?
.lesson nineteen the importance of marketing in international operations
lesson twenty assessing international market opportunity
lesson twenty-one selection of overseas markets
revision exercises(ll.15-21)
lesson twenty-two export pricing
lesson twenty-three internatioral advertising
lesson twenty-four coca-cola's global marketing strategy
lesson twenty-five what is the foreign exchange rate?
lesson twenty-six functions of the foreign exchange market
lesson twenty-seven theories of exchange rate determination
lesson twenty-eight eurocurrency markets
revision exercises(ll.22-28)
index of new words & phrases
index of proper names
index of economic terma & expressions