简介
本书是用英语编写的电子商务技术教材，共18章，包括电子商务的起源与模型、因特网与环球网基础、edi、在线支付、移动电子商务、电子商务安全、电子商务法律问题、电子商务税收问题、电子客户关系管理、电子商务模式、b2b电子商务、电子商务策略、电子物流、网络营销、动态定价、电子商务的影响与意义、电子政务、案例分析等内容。本书内容覆盖了当今电子商务技术的各个方面，并力求体现电子商务的最新发展。.
本书所有内容均取材于最近两年国外出版的原版教材和互联网，内容新颖，系统性强。每一章都围绕一个主题，配有学习指导、详细注释和参考译文以及精心安排的练习，可以使学生很快掌握课文要点。..
本书既可作为高等院校电子商务及相关电子商务专业英语教材，也可用作管理与技术人员了解并学习电子商务知识的参考书。...
目录
序.
前言
chapter 1 the basics of e-commerce
本章学习指导
1.1 e-commerce: the revolution is just beginning
1.2 e-commerce i and e-commerce ii
1.3 understanding e-commerce: organizing themes
chapter 2 the internet and world wide web: e-commerce infrastructure
本章学习指导
2.1 the internet: technology background
2.2 the internet today
2.3 internet ii: the future infrastructure
2.4 the world wide web
chapter 3 electronic data interchange
本章学习指导
3.1 theabc of edi
3.2 from traditional to internet-based edi
3.3 a practical approach to web-based internet edi
chapter 4 online monetary transactions
本章学习指导
.4.1 introduction
4.2 credit-card transactions
4.3 digital currency
4.4 e-wallets
4.5 peer-to-peer payments
4.6 smart cards
4.7 micropayments
4.8 e-billing
4.9 developing payment standards
chapter 5 e-business models
本章学习指导
5.1 introduction
5.2 storefront model
5.3 auction model
5.4 portal model
5.5 dynamic pricing models
5.6 b2b exchange
5.7 b2b service providers
5.8 online trading and lending models
5.9 getting a loan online
5.10 recruiting on the web
5.11 online news services
5.12 online travel services
5.13 online entertainment
5.14 online automotive sites
5.15 energy online
5.16 selling brainpower
5.17 online art dealers
5.18 e-learning
5.19 click-and-mortar businesses
chapter 6 business-to-business electronic commerce
本章学习指导
6.1 introduction
6.2 cost efficiencies from automation of transactions
6.3 economic efficiency gains from interrnediation in b2b e-commerce
6.4 market structure and ownership of b2b intermediaries
6.5 effects of e-commerce on the organization of firms
6.6 conclusion
chapter 7 internet marketing
本章学习指导
7.1 introduction
7.2 definition and scope of internet marketing
7.3 the seven stages of internet marketing
7.4 critical success factors for internet marketing executives
chapter 8 pricing and market making on the internet
本章学习指导
8.1 introduction
8.2 the set price mechanism
8.3 the buyer/seller negotiated price mechanism
8.4 auctions and exchanges
chapter 9 the m-business evolution
本章学习指导
9.1 global trends
9.2 drivers and barriers to adoption
chapter 10 e-logistics
本章学习指导..
10.1 the clm definition of logistics
10.2 e-logistics: delivering the goods in e-commerce
chapter 11 e-government
本章学习指导
11.1 the 2001 global e-government landscape
11.2 towards digital government
11.3 the evolution of e-government and its role in e-commerce in u.s
chapter 12 e-crm
本章学习指导
12.1 introduction
12.2 tracking and analyzing data
12.3 personalization
12.4 contact centers
12.5 business-to-business e-crm
12.6 complete e-crm solutions
chapter 13 internet security
本章学习指导
13.1 cornerstones of security
13.2 encryption
13.3 digital signatures: authenticity and nondenial
chapter 14 legal and ethical issues in internet
本章学习指导
14.1 introduction
14.2 legal issues: privacy on the internet
14.3 legal issues: other areas of concern
14.4 cybercrime
chapter 15 internet taxation
本章学习指导
15.1 internet taxation policies
15.2 introduction to internet tax freedom act
15.3 introduction to international taxation of e-commerce
chapter 16 impacts of ec
本章学习指导
16.1 global electronic commerce
16.2 creating an e-business with global capabilities
16.3 future of global e-business
16.4 other impacts
chapter 17 creating an integrated e-commerce strategy
本章学习指导
17.1 seven dimensions of an e-commerce strategy
17.2 bonds of an e-commerce strategy
17.3 four positional e-strategic directions
chapter 18 e-commerce case study
本章学习指导
18.1 a tour to amazon.corn
18.2 dell
18.3 mysap supply chain management at haier...
前言
chapter 1 the basics of e-commerce
本章学习指导
1.1 e-commerce: the revolution is just beginning
1.2 e-commerce i and e-commerce ii
1.3 understanding e-commerce: organizing themes
chapter 2 the internet and world wide web: e-commerce infrastructure
本章学习指导
2.1 the internet: technology background
2.2 the internet today
2.3 internet ii: the future infrastructure
2.4 the world wide web
chapter 3 electronic data interchange
本章学习指导
3.1 theabc of edi
3.2 from traditional to internet-based edi
3.3 a practical approach to web-based internet edi
chapter 4 online monetary transactions
本章学习指导
.4.1 introduction
4.2 credit-card transactions
4.3 digital currency
4.4 e-wallets
4.5 peer-to-peer payments
4.6 smart cards
4.7 micropayments
4.8 e-billing
4.9 developing payment standards
chapter 5 e-business models
本章学习指导
5.1 introduction
5.2 storefront model
5.3 auction model
5.4 portal model
5.5 dynamic pricing models
5.6 b2b exchange
5.7 b2b service providers
5.8 online trading and lending models
5.9 getting a loan online
5.10 recruiting on the web
5.11 online news services
5.12 online travel services
5.13 online entertainment
5.14 online automotive sites
5.15 energy online
5.16 selling brainpower
5.17 online art dealers
5.18 e-learning
5.19 click-and-mortar businesses
chapter 6 business-to-business electronic commerce
本章学习指导
6.1 introduction
6.2 cost efficiencies from automation of transactions
6.3 economic efficiency gains from interrnediation in b2b e-commerce
6.4 market structure and ownership of b2b intermediaries
6.5 effects of e-commerce on the organization of firms
6.6 conclusion
chapter 7 internet marketing
本章学习指导
7.1 introduction
7.2 definition and scope of internet marketing
7.3 the seven stages of internet marketing
7.4 critical success factors for internet marketing executives
chapter 8 pricing and market making on the internet
本章学习指导
8.1 introduction
8.2 the set price mechanism
8.3 the buyer/seller negotiated price mechanism
8.4 auctions and exchanges
chapter 9 the m-business evolution
本章学习指导
9.1 global trends
9.2 drivers and barriers to adoption
chapter 10 e-logistics
本章学习指导..
10.1 the clm definition of logistics
10.2 e-logistics: delivering the goods in e-commerce
chapter 11 e-government
本章学习指导
11.1 the 2001 global e-government landscape
11.2 towards digital government
11.3 the evolution of e-government and its role in e-commerce in u.s
chapter 12 e-crm
本章学习指导
12.1 introduction
12.2 tracking and analyzing data
12.3 personalization
12.4 contact centers
12.5 business-to-business e-crm
12.6 complete e-crm solutions
chapter 13 internet security
本章学习指导
13.1 cornerstones of security
13.2 encryption
13.3 digital signatures: authenticity and nondenial
chapter 14 legal and ethical issues in internet
本章学习指导
14.1 introduction
14.2 legal issues: privacy on the internet
14.3 legal issues: other areas of concern
14.4 cybercrime
chapter 15 internet taxation
本章学习指导
15.1 internet taxation policies
15.2 introduction to internet tax freedom act
15.3 introduction to international taxation of e-commerce
chapter 16 impacts of ec
本章学习指导
16.1 global electronic commerce
16.2 creating an e-business with global capabilities
16.3 future of global e-business
16.4 other impacts
chapter 17 creating an integrated e-commerce strategy
本章学习指导
17.1 seven dimensions of an e-commerce strategy
17.2 bonds of an e-commerce strategy
17.3 four positional e-strategic directions
chapter 18 e-commerce case study
本章学习指导
18.1 a tour to amazon.corn
18.2 dell
18.3 mysap supply chain management at haier...
An English Course for E-Commerce
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