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简介
《全国应用型本科商务英语系列规划教材:商务知识导读(英文版)》的主要目的是为高校学生和对商务英语（BEC）感兴趣的考生提供相关的商务背景知识，扩大学生的商务知识面，加深对商务英语概念的进一步了解。《全国应用型本科商务英语系列规划教材:商务知识导读(英文版)》所涵盖的商务概念、主要商务词汇以及相关商务资料的阅读，帮助学生获得西方商务文化信息，了解中西方商务文化的差异。每个章节的内容简短凝练，安排合理，并配有辅导用书，既适合课堂教学也方便学生自习，是学习商务英语学生的理想宝典，同时也为志在通过商务英语证书（BEC）考试的学生提供参照。
目录
Unit 1Company
Unit 1a Company Structure
Unit 1b Corporate Culture
Unit 2Jobs
Unit 2a Job Description
Unit 2b Flexible Working Patterns
Unit 3Marketing
Unit 3a Sales
Unit 3b Brand
Unit 4Staff
Unit 4a Performance
Unit 4b Company Benefits
Unit 5Business Communication
Unit 5a Means of Communication
Unit 5b Business Travel
Unit 6Human Resources
Unit 6a Recruitment
Unit 6b Staff Motivation
Unit 7Finance
Unit 7a Accounting
Unit 7b Finance
Unit 8Company Development
Unit 8a Research and Development
Unit 8b Cross-cultural Business
Unit 9E-business
Unit 9a E-business
Unit 9b Online Shopping
Unit 10Social Responsibility
Unit 10a Health and Safety
Unit 10b Business Ethics
Glossary
Index
References
Unit 1a Company Structure
Unit 1b Corporate Culture
Unit 2Jobs
Unit 2a Job Description
Unit 2b Flexible Working Patterns
Unit 3Marketing
Unit 3a Sales
Unit 3b Brand
Unit 4Staff
Unit 4a Performance
Unit 4b Company Benefits
Unit 5Business Communication
Unit 5a Means of Communication
Unit 5b Business Travel
Unit 6Human Resources
Unit 6a Recruitment
Unit 6b Staff Motivation
Unit 7Finance
Unit 7a Accounting
Unit 7b Finance
Unit 8Company Development
Unit 8a Research and Development
Unit 8b Cross-cultural Business
Unit 9E-business
Unit 9a E-business
Unit 9b Online Shopping
Unit 10Social Responsibility
Unit 10a Health and Safety
Unit 10b Business Ethics
Glossary
Index
References
商务知识导读:英文版
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