Management

副标题:无

作   者:(美)杰夫·马杜拉(Jeff Madura)著

分类号:

ISBN:9787115153784

微信扫一扫,移动浏览光盘

简介

本系列教材主要有以下几个特点:(1)教材种类丰富。本系列教材首批推出7本商务知识双语教材,组成“英语专业工商管理双语教学教材系列”,包括《管理》(Jeff Madura著)、《运营管理与创新》(David Needle著)、《市场营销》(Louis Boone & David Kurtz著)、《会计与财务管理》(Jeff Madura著)、《商业伦理与社会责任》(Jaff Madura著)以及《创办新企业》(Jaff Madura著),国内同类题材教材较少。(2)版本较新。本系列教材选摘自国外最新 教材,内容了相应学科的最新理念和最新的真实案例。(3)内容规范、简洁,语言难易得当,适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。

目录

Part1 Managing Effectively1Levels of Management 8Decision Making: Interaction among Management Layers 92Functions of Managers lOPlanning 10Cross Functional Teamwork: Interaction of Functions to Achieve the Strategic PLan 12Organizing14Leading 16GLobal Business: Conflicts with the Goal of a Multinational Corporation 18Controlling 19GLobal Business: Leadership Styles for GlobaL Business 20Integration of Management Functions 23Use of Technology and Software to Improve Management Functions 23Software to Improve Management Functions 24Decision Making: Using Managerial Functions to Make Decisions 253Managerial Skills 25Conceptual Skills 25Interpersonal Skills 26Technical Skills 26Decision-Making Skills 27Summary of Management Skills 28Decision Making: Determining the Required Management Skills 284How Managers Manage Time 29Set Proper Priorities 29Schedule Long 77me Intervals for Large Tasks 29Minimize Interruptions 29Small Business Survey: How Managers Run Meetings Efficiently 30Set Short- Term Goals 31Delegate Some Tasks to Employees 31Decision Making: How to Manage Time to Complete a Project 31 College Health Club: Planning at CHC32 Summary 33 Key Terms 34 Review & Critical Thinking Questions 34 Discussion Questions 35 College Health club: Managing at CHC35 Investing in a Business 35 Case: Applying Management Skills36 Video Case: Managing at Caribou Coffee36 Internet Applications 37 Dell's Secret to Success 37 In-Text Study Guide 385Purpose and Types of Organizational Structure 43How Organizational Structure Varies among Firms 44Impact of lnformation Technology on Organizational Structure 47Decision Making: Selecting an Organizational Structure476 Accountability in an Organizational Structure 48Role of the Board of Directors 48Small Business Survey: Who Are the Board Members of Small Firms? 49Oversight of the Internal Auditor 53Internal Control Process 53Decision Making: Oversight of an Organizational Structure547Distributing Authority among the Job Positions 54Centralization 54Decentralization 55Self-Scoring Exercise: How Decentralized Is Your Company? 56Global Business: How Organizational Structure Affects the Control of Foreign Operations 57Decision Making: Whether to Decentralize? 598Structures That Allow More Employee Input 59Matrix Organization59Intrapreneurship 60Informal Organizational Structure 61Decision Making: Creating an Effective Informal Structure 639Methods of Departmentalizing Tasks 64Departmentalize by Function64Departmentalize by Product 64Cross Functional Teamwork: Relationship between Organizational Structure and Production 65Departmentalize by Location66Global Business: Organizational Structure of a Multinational Corporation 67Departmentalize by Customer 67Cross Functional Teamwork: Interaction among Departments 68Decision Making: How to Departmentalize 69College Health Club: Departmentalizing Tasks at CHC69Summary 70Key Terms 71Review & Critical Thinking Questions 71Discussion Questions 72It's Your Decision: Organizational Structure at CHC72Investing in a Business 73Case: Creating an Organizational Structure73Video Case: Student Advantage74Internet Applications 74Dell's Secret to Success 75In-Text Study Guide 76Part3Improving Productivity and Quality10 Resources Used for the Production Process 8:Human Resources 82Materials 82Other Resources 83Combining the Resources for Production83Decision Making: Determining the Resources Needed 8411 Selecting a Site 84Factors Affecting the Site Decision 84Evaluating Possible Sites 85Small Business Survey: Location as a Competitive Advantage 86Global Business: Selecting a Foreign Production Site 87Decision Making: Choosing the Optimal Site 8712 Selecting the Design and Layout 88Factors Affecting Design and Layout 88Decision Making: Determining the Optimal Design and Layout 9113 Production Control 91Purchasing Materials 91Small Business Survey: Why Do Firms Outsource Rather Than ProduceSome Products Themselves? 92Inventory Control 94Routing 96Scheduling 96Quality Control 99Cross Functional Teamwork: Interaction of Functions Involved in Total Quality Management GLobal Business: Global Quality Standards 101Small Business Survey: Exposure to Liability Lawsuits 103Decision Making: Deciding on Quality Control 10414 Methods to Improve Production Efficiency 104Technology 105Economies of Scale106Restructuring 109Integration of the Production Tasks109Decision Making: Tradeoffs from Production Decisions111College Health Club: Average Cost at CHC111Summary 112Key Terms 113Review & Critical Thinking Questions 113Discussion Questions 114It's Your Decision: Production Decisions at CHC114 Investing in a Business 115Case: Selecting the Best Plant Site115Video Case: Quality Control at Canondale116Internet Applications II6Dell's Secret to Success 116In-Text Study Guide 117Answers to In-Text Study Guide 121Glossary 122

已确认勘误

次印刷

页码 勘误内容 提交人 修订印次

Management
    • 名称
    • 类型
    • 大小

    光盘服务联系方式: 020-38250260    客服QQ:4006604884

    意见反馈

    14:15

    关闭

    云图客服:

    尊敬的用户,您好!您有任何提议或者建议都可以在此提出来,我们会谦虚地接受任何意见。

    或者您是想咨询:

    用户发送的提问,这种方式就需要有位在线客服来回答用户的问题,这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问

    Video Player
    ×
    Audio Player
    ×
    pdf Player
    ×
    Current View

    看过该图书的还喜欢

    some pictures

    解忧杂货店

    东野圭吾 (作者), 李盈春 (译者)

    loading icon