电子商务英语

　　Unit One　Electronic Commerce Summary　1
　　Text A　Electronic Commerce(EC) Theory　1
　　Text B　Technological Platform of E-commerce　8
　　　Skills of Understanding找出主题句，确定中心思想　13
　　　Skills of Translation根据上下文/逻辑关系确定词义　15
　　　Skills of Business E-mail Writing回复工作邀请信　15
　　　Skills of Oral Language in Working Condition第一天上班报到　16
　　Self-study　Projecting the Economic Impact of the Internet　16
　　
　　Unit Two　Trading Modes of E-commerce　19
　　Text A　Understanding B2C E-commerce　19
　　Text B　What is B2B?　26
　　　Skills of Understanding寻找重要事实和论据　31
　　　Skills of Translation词类转换译法　34
　　　Skills of Business E-mail Writing求助信　35
　　　Skills of Oral Language in Working Condition同事之间　36
　　Self-study　Know Something About B2C E-commerce　36
　　
　　Unit Three　Security Technologies of E-commerce(Part One)　39
　　Text A　Secure Electronic Transaction　39
　　Text B　Security Techniques　45
　　　Skills of Understanding猜测词义　50
　　　Skills of Translation词的增减　52
　　　Skills of Business E-mail Writing邀请信　52
　　　Skills of Oral Language in Working Condition愉快地工作　53
　　Self-study　Internet and EB Security　54
　　
　　Unit Four　Security Technologies of E-commerce(Part Two)　56
　　Text A　Firewall　56
　　Text B　Computing System Security Measures　61
　　　Skills of Understanding推理和判断　66
　　　Skills of Translation正反译与反正译　68
　　　Skills of Business E-mail Writing电话记录　69
　　　Skills of Oral Language in Working Condition工作中的解决之道　70
　　　Self-study　Achieving Electronic Privacy　70
　　
　　Unit Five　Payment of E-commerce on Net(Part One)　74
　　Text A　Electronic Systems of Payments　74
　　Text B　Electronic Payment & Taxation　80
　　　Skills of Understanding确定作者的观点和态度　86
　　　Skills of Translation分译与合译　87
　　　Skills of Business E-mail Writing给顾客写邮件　88
　　　Skills of Oral Language in Working Condition顾客就是上帝　89
　　Self-study　Why isn't E-cash a common currency?　90
　　
　　Unit Six　Payment of E-commerce on Net(Part Two)　92
　　Text A　The SET Protocol　92
　　Text B　E-money　97
　　　Skills of Understanding阅读理解考查的重点　102
　　　Skills of Translation被动句型的翻译　103
　　　Skills of Business E-mail Writing用邮件进行预订　104
　　　Skills of Oral Language in Working Condition预订　106
　　Self-study　Some Issues About E-commerce Payments　106
　　
　　Unit Seven　Logistics Management of E-commerce　109
　　Text A　Logistics in Electronic Commerce　109
　　Text B　Green Logistics　114
　　　Skills of Understanding提高阅读理解的几个注意点　118
　　　Skills of Translation定语从句的翻译　120
　　　Skills of Business E-mail Writing用邮件发起邀约　121
　　　Skills of Oral Language in Working Condition Get It Running顺利运行　122
　　Self-study　Logistics automation　122
　　
　　Unit Eight　Implementation of the E-commerce System　125
　　Text A　The ABCs of ERP　125
　　Text B　What is CRM?　132
　　　Skills of Understanding英语阅读技巧(著名新东方英语培训中心)　137
　　　Skills of Translation倍数的译法　140
　　　Skills of Business E-mail Writing用邮件邀约共进晚餐　141
　　　Skills of Oral Language in Working Condition At A Restaurant餐宴用语　143
　　Self-study　Evaluating the Performances of E-commerce Systems　143
　　
　　Unit Nine　Network Marketing　146
　　Text A　Web Marketing Strategies　146
　　Text B　Overview of Electronic Marketing Structure　153
　　　Skills of Understanding阅读理解题型介绍　157
　　　Skills of Translation长句的翻译　158
　　　Skills of Business E-mail Writing顾客意见反馈信　160
　　　Skills of Oral Language in Working Condition下班之后　161
　　　Self-study　The Real Problem with Network Marketing and Multi-level Marketing(MLM)　162
　　
　　Unit Ten Industry Applications of E-commerce　164
　　Text A　The Impact of EC on the Travel Industry　164
　　Text B　Advertising of E-commerce　171
　　　Skills of Understanding影响阅读速度的几个障碍点　175
　　　Skills of Translation常见的计算机英语及缩写　177
　　　Skills of Business E-mail Writing书写简单的通知　179
　　　Skills of Oral Language in Working Condition技术会议　180
　　Self-study　Electronic Publishing: Assessing Opportunities and Risks　180
　　
　　附录1　译文　183
　　附录2　总词汇表　215
　　附录3　常用电子商务词汇表　229
　　附录4　屏幕英语　248
　　附录5　考试样卷　254
　　附录6　电子商务网站集锦　258
　　
　　Bibliography　262