Operations management and innovation
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ISBN:9787115138415
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简介
《运营管理与创新(第4版)》主要有以下几个特点:(1)教材种类丰富。本系列教材首批推出7本商务知识双语教材,组成“英语专业工商管理双语教学教材系列”,包括《管理》(Jeff Madura著)、《运营管理与创新》(David Needle著)、《市场营销》(Louis Boone & David Kurtz著)、《会计与财务管理》(Jeff Madura著)、《商业伦理与社会责任》(Jaff Madura著)以及《创办新企业》(Jaff Madura著),国内同类题材教材较少。(2)版本较新。本系列教材选摘自国外最新教材,内容了相应学科的最新理念和最新的真实案例。(3)内容规范、简洁,语言难易得当,适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。
目录
Part 1 Operations 5Introduction 5A central function 6 Some differences between manufacturing and non-manufacturing industries 7Identifying the operations function a Conflicting objectives and changing solutions 11 The relationship between operations and other functional areas 13The key activities of operations management 16The design of operations systems Product design 17 Forecasting demand and capacity planning 19 Equipment design 20 Work design 20 Location decisions 22 The design of operations networks 23Managing the operating system 24 Operations planning 24 Operations control 27 Quality planning, control and assurance 28 Methods of quality control, assurance and improvement 29 Benchmarking 31 Business process re-engineering 31 Total quality management 32 Supply chain management 34 Purchasing issues in supply chain management 37 Supply chain management techniques 39 Just-in-time 39Operations and the environment 42 Operations, the economy and the state 42 Operations and technology 43 Robotics 43 Flexible manufacturing systems 44 Operations and labour 45 Taylorism and deskilling 46 Solutions to the problems ofdeskiUing 47 Payment systems 48 Cultural influences and operations 48Organizational aspects of operations 50 Operations and organization size 50 Operations and organization structure 50 Organizational goals and culture 52Operations strategies 53 Lean production 58 Evaluating operations strategies 61Summary 66Discussion questions 67Further reading 68part2 InnovationIntroduction 69Identifying the concepts 71 Invention and innovation 71 Research, development and design 73 Types of R&D 75 Entrepreneurship 78 What is entrepreneurship? 79 A model of entrepreneurship 80The environmental aspects of innovation 83 The role of the economy 83 Innovation and long-wave cycles 84 Innovation and specific measures of economic performance 84 The role of the state 88 Types of state intervention in innovation 89 Procurement 89 Subsidies 89 Education and training 90 Patents and licensing 91 Restrictive and enabling laws 91 Import controls 92 Some problems with state intervention in innovation 92 Cultural and national differences 95 National differences 96 Innovation in Japan 97 Innovation in the UK 98 Innovation and technology 99Organizational aspects of innovation Organizational size and goals 102 Innovation and organization structure 104 The role of organization culture 107Innovation and management strategies Types of strategy 112 'First to the market'strategy 112 'Follower'strategies 113 Integration-strategy, structure and culture 114 Constraints to effective innovation strategy 115Summary 120Discussion questions 121Further reading 122Glossary 123
Operations management and innovation
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