简介
本书是当代商务英语丛书中的一本，该丛书具有体例新颖、实用性强的特点，注重掌握商务活动全过程，把商务内容贯穿其中，重点突出，使读者一目了然；本套丛书以实用为原则，在实际商务活动的基础上精心设计出各种典型的案例，可读性强，有一定的学术价值，不仅可供高等院校本、专科商务英语专业或相关专业作为教材，而且不失为一套可供广大经贸工作者参考和借鉴的较为理想的读物。
以阅读技巧为纲，系统进行技巧介绍和针对性强的实践练习；选材涵盖了各种实用商务文体，包括信件、备忘、报告、财务文件、广告等；附有BEC初级及中级考试的考试题型以及阅读补充材料，以方便读者自学使用；难易程度由浅人深，编排有利于课堂教学和自学；本版增加了常用商贸缩略语和主要商务媒体，信息更新颖.练习的实用性与针对性更强；可用作高等院校相关专业学生商务英语阅读课程教材，还可供外贸工作人员、商务管理人员、外企文员及准备参加BEC和各类商务英语考试的广大考生自学使用。更多>>
目录
Chapter One Are You Ready? 9页
1. 1 What Are Your Reading Habits? 9页
1. 2 Good Habits for Business Reading 10页
1. 3 Clinics for Bad Habits 11页
1. 4 Other General Considerations 19页
Chapter Two "Three T"Principle In BusinessReading 24页
2. 1 Identify the Type of the Text 24页
2. 2 Find Out the Theme of the Text 28页
2. 3 Sort Out the Trace in the Text 32页
2. 4 More Practice 35页
Chapter Three Skim m ing 46页
3. 1 General Consideration of Skimming 46页
3. 2 How to Skim 49页
3. 3 Some Suggestions 63页
3. 4 More Practice 64页
Chapter Four Scanning 68页
4. 1 General Consideration of Scanning 68页
4. 2 How to Scan 75页
4. 3 Some Suggestions 89页
4. 4 More Practice 89页
Chapter Five Deducing 93页
5. 1 Guess Unknown Words 93页
5. 2 Read Between the Lines 99页
5. 3 More Practice 102页
Chapter Six ChartsAnd TablesReading 113页
6. 1 Charts Showing Trend 113页
6. 2 Charts Showing Shares and Proportion 116页
6. 3 Charts and Tables Showing Comparison 118页
6. 4 Charts Showing Flow 124页
6. 5 Charts Showing Structure 127页
6. 6 Tables Keeping Record 129页
6. 7 More Practice 133页
Chapter Seven BusinessJournalsReading 143页
7. 1 How to Read Headlines - Starting from the Top of the Pyramid 144页
7. 2 How to Read Lead - Sliding Down the Pyramid 151页
7. 3 How to Read Body - Sloping Downwards the Pyramid 159页
7. 4 More Practice 165页
Chapter Eight A Detailed Guide To BEC 172页
8. 1 A Detailed Guide to BEC Preliminary 172页
8. 2 A Detailed Guide to BEC Vantage 177页
8. 3 A Detailed Guide to BEC Higher 180页
Appendices 185页
Appendix I Sample Paper(BEC Preliminary) 185页
Appendix II Sample Paper(BEC Vantage) 194页
Appendix III Supplementary Reading 212页
Appendix IV The 50 Top Brands 232页
参考文献 239页
1. 1 What Are Your Reading Habits? 9页
1. 2 Good Habits for Business Reading 10页
1. 3 Clinics for Bad Habits 11页
1. 4 Other General Considerations 19页
Chapter Two "Three T"Principle In BusinessReading 24页
2. 1 Identify the Type of the Text 24页
2. 2 Find Out the Theme of the Text 28页
2. 3 Sort Out the Trace in the Text 32页
2. 4 More Practice 35页
Chapter Three Skim m ing 46页
3. 1 General Consideration of Skimming 46页
3. 2 How to Skim 49页
3. 3 Some Suggestions 63页
3. 4 More Practice 64页
Chapter Four Scanning 68页
4. 1 General Consideration of Scanning 68页
4. 2 How to Scan 75页
4. 3 Some Suggestions 89页
4. 4 More Practice 89页
Chapter Five Deducing 93页
5. 1 Guess Unknown Words 93页
5. 2 Read Between the Lines 99页
5. 3 More Practice 102页
Chapter Six ChartsAnd TablesReading 113页
6. 1 Charts Showing Trend 113页
6. 2 Charts Showing Shares and Proportion 116页
6. 3 Charts and Tables Showing Comparison 118页
6. 4 Charts Showing Flow 124页
6. 5 Charts Showing Structure 127页
6. 6 Tables Keeping Record 129页
6. 7 More Practice 133页
Chapter Seven BusinessJournalsReading 143页
7. 1 How to Read Headlines - Starting from the Top of the Pyramid 144页
7. 2 How to Read Lead - Sliding Down the Pyramid 151页
7. 3 How to Read Body - Sloping Downwards the Pyramid 159页
7. 4 More Practice 165页
Chapter Eight A Detailed Guide To BEC 172页
8. 1 A Detailed Guide to BEC Preliminary 172页
8. 2 A Detailed Guide to BEC Vantage 177页
8. 3 A Detailed Guide to BEC Higher 180页
Appendices 185页
Appendix I Sample Paper(BEC Preliminary) 185页
Appendix II Sample Paper(BEC Vantage) 194页
Appendix III Supplementary Reading 212页
Appendix IV The 50 Top Brands 232页
参考文献 239页
Practical Business Reading in Engish
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