Intercultural communication in the global workplace
副标题：无
作 者：Iris Varne， Linda Beamer著;庄恩平导读
分类号：
ISBN：9787544601603
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简介
经济全球化不仅使公司经营与管理发生了变化，也使人际交流关系变得更为错综复杂。其中，由文化差异引发的文化冲突已成为跨文化沟通中的最大障碍，也是跨国公司兼并失败的主要原因。
本书的两位作者均是跨文化商务沟通方面的专家，他们将跨文化研究与商务沟通相结合，开创了跨文化商务沟通这一学科领域。本书以跨国公司实例为背景，全面阐述了跨文化语境中的文化差异，并提出一系列行之有效的跨文化沟通技巧。本书具有很强的指导性和实用价值，通过大量案例分析，能有效提高读者跨文化沟通能力，解决全球化工作环境中的跨文化问题冲突。
本书在美国非常畅销，是管理和MBA等专业最流行的教材之一。
目录
1 Culture and Communication 1
2 The Role of Language in Intercultural
Business Communication 39
3 Getting to Know Another Culture 81
4 Individuals and Groups in Business
Cultures 113
5 Organizing Messages to Other
Cultures 137
6 Nonverbal Language in Intercultural
Communication 175
7 Cultural Rules for Establishing
Relationships 205
8 Information, Decisions, and
Solutions 237
9 Intercultural Negotiation 269
10 Legal and Governmental
Considerations in Intercultural
Business Communication 297
11 The Influence of Business Structures
and Corporate Culture on
Intercultural Business
Communication 331
12 Intercultural Dynamics in the
International Company 367
Appendix to Chapter 12 391
2 The Role of Language in Intercultural
Business Communication 39
3 Getting to Know Another Culture 81
4 Individuals and Groups in Business
Cultures 113
5 Organizing Messages to Other
Cultures 137
6 Nonverbal Language in Intercultural
Communication 175
7 Cultural Rules for Establishing
Relationships 205
8 Information, Decisions, and
Solutions 237
9 Intercultural Negotiation 269
10 Legal and Governmental
Considerations in Intercultural
Business Communication 297
11 The Influence of Business Structures
and Corporate Culture on
Intercultural Business
Communication 331
12 Intercultural Dynamics in the
International Company 367
Appendix to Chapter 12 391
Intercultural communication in the global workplace
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