商务英语

Unit 1 Introduction
Learning goals
Introduction
PartⅠ.Job Interviews
Part Ⅱ.Introduction to a Company
Part Ⅲ.Glossary
Unit 2 Analysis of the Trade Project
Learning goals
Introduction
Part Ⅰ.At the Meeting
PartⅡ.Choice of the Project
PartⅢ.Glossary
Part Ⅳ.Culture &Etiquette
Part Ⅴ.Exercise
Unit 3 Trade Cooperation
Learning goals
Introduction
Part Ⅰ.Establishing Business Relationship
Part Ⅱ.Business Communication
Part Ⅲ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 4 Sales Promotion
Learning goals
Introduction
Part Ⅰ.At the Import and Export Fair
Part Ⅱ.Marketing Steategy
Part Ⅲ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 5 Business Reception
Learning goals
Introduction
PartⅠ.Meeting at the Airport
Part Ⅱ.Visiting a Factory
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit6 Business Negotiations
Learning goals
Introduction
Part Ⅰ.Preparing for the Negotiation
Part Ⅱ.Megptoation Strategies
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 7 Sign a Contract
Learning goals
Introduction
Part Ⅰ.At the Contract Signing Ceremony
Part Ⅱ.Contract
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 8 Execution of Contract
Learning goals
Introduction
Part Ⅰ.At the Customs Hall
Part Ⅱ.Ececution of Export Goods
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 9 Customer Service
Learning goals
Introduction
Part Ⅰ.Dealing with Customer Complaints
Part Ⅱ.Customer Care
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
Unit 10 New Business Proposal
Part Ⅰ.Business Traveling Abroad
Part Ⅱ.Business Report
PartⅢ.Glossary
Part Ⅳ.Culture & Etiquette
Part Ⅴ.Exercise
参考文献