Journal of marketing science.Vol.6 No.1 March 2010
副标题：无
作 者：赵平主编;清华大学经济管理学院，北京大学光华管理学院[编]
分类号：
ISBN：9787302229711
微信扫一扫,移动浏览光盘
简介
《营销科学学报（2010年·第6卷·第1辑·总第19辑）》内容包括：顾客价值的生成与影响机制——对北京家用轿车市场的实证研究，连续服务情景中启动信息对顾客购买意愿的影响，品牌承诺和自我建构影响消费者对产品伤害危机的反应——归因理论视角，网络口碑营销分析——基于韩国网上影评和票房收入的实证研究，“仁和”、“时新”与“高雅”：品牌个性认知对品牌延伸评价影响的实证研究，脆弱的爱：信息可接近性对品牌态度的影响，契约型农产品渠道中农户人际关系网络结构对企业权力应用及其结果的影响，信息不对称下的双渠道结构，中国营销研究的发展趋势——基于国内外主要期刊论文的内容分析，2000-2008。
目录
Value Formation and Its Impact on Purchase Intention--The Case of the Passenger Car Market in Beijing
How Priming information Alters Consumers' Willingness to Pay during Consecutive Service Experiences
The Influence of Self-Construal and Brand Commitment on Consumers' Responses to Product-Harm Crisis. An Attribution Theory Perspective
The Study of Online WOM Marketing. An empirical study based on online film review and box office receipts of Korea
"Humanlity","Trendiness" and "Elegance": The Different Effects of Perceived Brand Personality on Brand Extension Evaluation
The Fragile Love. Influence of Information Accessibility on Brand Attitude
The Impact of the Farmers' Personal Relationship Network Structure on the Company's Use of Power and Its Consequences in the Contractual Channel of the Agricultural Products
Dual Channel with Information Asymmetry
Research on Marketing in China. --A Content Analysis of Publications in Leading English and Chinese Journals, 2000-2008
How Priming information Alters Consumers' Willingness to Pay during Consecutive Service Experiences
The Influence of Self-Construal and Brand Commitment on Consumers' Responses to Product-Harm Crisis. An Attribution Theory Perspective
The Study of Online WOM Marketing. An empirical study based on online film review and box office receipts of Korea
"Humanlity","Trendiness" and "Elegance": The Different Effects of Perceived Brand Personality on Brand Extension Evaluation
The Fragile Love. Influence of Information Accessibility on Brand Attitude
The Impact of the Farmers' Personal Relationship Network Structure on the Company's Use of Power and Its Consequences in the Contractual Channel of the Agricultural Products
Dual Channel with Information Asymmetry
Research on Marketing in China. --A Content Analysis of Publications in Leading English and Chinese Journals, 2000-2008
Journal of marketing science.Vol.6 No.1 March 2010
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ：4006604884
云图客服：
用户发送的提问，这种方式就需要有位在线客服来回答用户的问题，这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
