简介
在素材选取上，编者在国内相关书籍较少、国外书籍难找的客观情况下，多方寻觅相关材料，参考了有关的书籍、报纸杂志、互联网、会议通知、宣传材料等等，力图提供全面翔实、实和性与时效性结合资料。
在内容编排上，编者注意到，目前有些书籍虽然冠以会展名义，但是内容都有所偏重，因此在本教材中将尽力做到会议与展览并重。相应的，编著将本教材分为两个部分：会议英语和展览英语。由于会展行业与多个学科领域密切相关，面面俱到地描述整个发展过程几乎是不可能的，在本教材中，编著选取最具代表性的部分加以描述和解释，并结合适当的练习，使学生能够比较系统地了解行业相关知识，并且相应地提高行业英语水平。在书后还附加了内容相当丰富的附录，尤为突出的是长达二十页的会展专业词汇，目的就是帮助学生了解并掌握必备常识，这也是本教材一个特点。
目录
Conference
Part One Pre-conference Preparation
Chapter One Conference Planning
Chapter Two Site Selection
Chapter Three Secretariat
Chapter Four Invitation
Chapter Five Budget and Promotion
Chapter Six Publicity
Chapter Seven Space Use and Set-up Design
Part Two Conference
Chapter One Registration
Chapter Two Opening Ceremony
Chapter Three Recording
Chapter Four Audio-visual Services
Chapter Five Emergencies
Chapter Six Etiquette
Exhibition
Part One Preparation for Exhibitions
Chapter One Choice of Venues
Chapter Two Designing and Building of an Exhibition Stand
Chapter Three Exterior Liaison (Obtaining Sponsorship)
Chapter Four Introducing an Exhibition
Chapter Five Introducing an Exhibition Stand
Chapter Six Exhibition Marketing and Advertising
Chapter Seven Looking for a Contractor/Representative at the Stand
Part Two Services before and Exhibition
Chapter One Booking a Stand
Chapter Two Cost Inquiry
Chapter Three Stand Decoration
Chapter Four Transportation of Exhibited Products
Chapter Five Insuring the Exhibited Products
Chapter Six Renting of Exhibition Equipment
Part Three Reception
Chapter One Inquiring about Information
Chapter Two Introducing and Greeting Each Other
Chapter Three In the Hotel
Part Four Reception at the Hall
Chapter One Information about the Products
Chapter Two Sales Presentation/Demonstration
Chapter Three Price Negotiation
Chapter Four Complaints,Claims and Arbitration
Chapter Five Information Collection
Part Five After the Show
Chapter One Dismantling of Display Items
Chapter Two Thanking the Appropriate People
Chapter Three Follow-up of Contacts
Chapter Four Analyzing the Productivity of the Show
附录
一、答案
二、参考书目
三、主要职称及部门名称
四、重要国际展览行业组织
五、会展词汇
Part One Pre-conference Preparation
Chapter One Conference Planning
Chapter Two Site Selection
Chapter Three Secretariat
Chapter Four Invitation
Chapter Five Budget and Promotion
Chapter Six Publicity
Chapter Seven Space Use and Set-up Design
Part Two Conference
Chapter One Registration
Chapter Two Opening Ceremony
Chapter Three Recording
Chapter Four Audio-visual Services
Chapter Five Emergencies
Chapter Six Etiquette
Exhibition
Part One Preparation for Exhibitions
Chapter One Choice of Venues
Chapter Two Designing and Building of an Exhibition Stand
Chapter Three Exterior Liaison (Obtaining Sponsorship)
Chapter Four Introducing an Exhibition
Chapter Five Introducing an Exhibition Stand
Chapter Six Exhibition Marketing and Advertising
Chapter Seven Looking for a Contractor/Representative at the Stand
Part Two Services before and Exhibition
Chapter One Booking a Stand
Chapter Two Cost Inquiry
Chapter Three Stand Decoration
Chapter Four Transportation of Exhibited Products
Chapter Five Insuring the Exhibited Products
Chapter Six Renting of Exhibition Equipment
Part Three Reception
Chapter One Inquiring about Information
Chapter Two Introducing and Greeting Each Other
Chapter Three In the Hotel
Part Four Reception at the Hall
Chapter One Information about the Products
Chapter Two Sales Presentation/Demonstration
Chapter Three Price Negotiation
Chapter Four Complaints,Claims and Arbitration
Chapter Five Information Collection
Part Five After the Show
Chapter One Dismantling of Display Items
Chapter Two Thanking the Appropriate People
Chapter Three Follow-up of Contacts
Chapter Four Analyzing the Productivity of the Show
附录
一、答案
二、参考书目
三、主要职称及部门名称
四、重要国际展览行业组织
五、会展词汇
English for Conference and Exhibition
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