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简介
由李永宁等主编的《现代商务英语阅读教程》以(高职高专教育英语课
程教学基本要求》、《全国国际商务英语考试大纲》等为依据编写,坚持“
应用为主,够用为度”的编写原则,突出体现系统性、针对性和实用性。本
套教材由上、下两册组成,《现代商务英语阅读教程》为上册,以外贸操作
流程的商务理论与实践为主,由12个单元组成,内容涵盖商务礼仪、商务会
议、业务关系、询盘与报盘、订单与确认、支付方式、保险、包装、装运、
商务合同、信用证、索赔与仲裁。主要针对高等职业教育商务英语专业学生
毕业后所从事的实际商务外贸工作需要而编写。本书适用于高等职业教育以
及成人高等教育的商务英语专业和国际商务专业学生使用,也可作为其他专
业英语爱好者的自学参考资料。
目录
Unit One Business Etiquette
Part One Theory
Text A Public Relations -- Business Etiquette
Text B Corporate Gift Giving
Part Two Practice
Part Three Supplement
Etiquette in Different Countries
Unit Two Business Meetings
Part One Theory
Text A Business Meetings That Matter- It's Possible!
Text B A Typical Business Meeting
Part Two Practice
Part Three Supplement
Ice Breakers
Unit Three Business Relationships
Part One Theory
Text A How to Establish Business Relationships Online
Text B Building a Successful Business Relationship in Japan
Part Two Practice
Part Three Supplement
How to Build Relationships for Business Success
Unit Four Enquiries and Quotations
Part One Theory
Text A Theories on Enquiries and Quotations
Text B Case Study: Enquiry
Part Two Practice
Part Three Supplement
Group Quality Manager Cambridge Base
Unit Five Purchase Order and Confirmation
Part One Theory
Text A Purchase Order :
Text B Case Study:Covering Business Letter Regarding Purchase Order
Part Two Practice
Part Three Supplement
Marketing Plan
Unit Six Terms of Payment
Part One Theory
Text A Terms of Payment
Text B Introduction to Letter of Credit
Part Two Practice
Part Three Supplement
THE ROYAL BANK OF CANADA
Unit Seven Insurance
Part One Theory
Text A Standard Cargo Insurance ― Three Basic Policies
Text B Marine Cargo Insurance for Commercial Exports
Part Two Practice
Part Three Supplement
Why Do Traders Need Cargo Insurance?
Unit Eight Packaging
Part One Theory
Text A Packaging and Labeling
Text B Export Packaging and the Environment
Part Two Practice
Part Three Supplement
Australia Proposes Tough Cigarette Packaging Rules
Unit Nine Shipment
Part One Theory
Text A Importing Goods―Understanding Shipping Terminology
Text B Sugar Shipping Documentation
Part Two Practice
Part Three Supplement
Cargo Transportation
Unit Ten Business Contracts
Part One Theory
Text A Trade Contracts
Text B Eight Sources. of Power in a Sales Negotiation
Part Two Practice
Part Three Supplement
Sales Contracts
Unit Eleven Letter of Credit
Part One Theory
Text A L/C Introduction
Text B Letter of Credit Discrepancies
Part Two Practice
Part Three Supplement
Payment Methods Other Than Letter of Credit
Unit Twelve Claims and Arbitration
Part One Theory
Text A Claims in International Trade
Text B Tribunal Hands Danone Partial Victory as It Settles With Wahaha
Part Two Practice
Part Three Supplement
General Introduction to Claims
Part One Theory
Text A Public Relations -- Business Etiquette
Text B Corporate Gift Giving
Part Two Practice
Part Three Supplement
Etiquette in Different Countries
Unit Two Business Meetings
Part One Theory
Text A Business Meetings That Matter- It's Possible!
Text B A Typical Business Meeting
Part Two Practice
Part Three Supplement
Ice Breakers
Unit Three Business Relationships
Part One Theory
Text A How to Establish Business Relationships Online
Text B Building a Successful Business Relationship in Japan
Part Two Practice
Part Three Supplement
How to Build Relationships for Business Success
Unit Four Enquiries and Quotations
Part One Theory
Text A Theories on Enquiries and Quotations
Text B Case Study: Enquiry
Part Two Practice
Part Three Supplement
Group Quality Manager Cambridge Base
Unit Five Purchase Order and Confirmation
Part One Theory
Text A Purchase Order :
Text B Case Study:Covering Business Letter Regarding Purchase Order
Part Two Practice
Part Three Supplement
Marketing Plan
Unit Six Terms of Payment
Part One Theory
Text A Terms of Payment
Text B Introduction to Letter of Credit
Part Two Practice
Part Three Supplement
THE ROYAL BANK OF CANADA
Unit Seven Insurance
Part One Theory
Text A Standard Cargo Insurance ― Three Basic Policies
Text B Marine Cargo Insurance for Commercial Exports
Part Two Practice
Part Three Supplement
Why Do Traders Need Cargo Insurance?
Unit Eight Packaging
Part One Theory
Text A Packaging and Labeling
Text B Export Packaging and the Environment
Part Two Practice
Part Three Supplement
Australia Proposes Tough Cigarette Packaging Rules
Unit Nine Shipment
Part One Theory
Text A Importing Goods―Understanding Shipping Terminology
Text B Sugar Shipping Documentation
Part Two Practice
Part Three Supplement
Cargo Transportation
Unit Ten Business Contracts
Part One Theory
Text A Trade Contracts
Text B Eight Sources. of Power in a Sales Negotiation
Part Two Practice
Part Three Supplement
Sales Contracts
Unit Eleven Letter of Credit
Part One Theory
Text A L/C Introduction
Text B Letter of Credit Discrepancies
Part Two Practice
Part Three Supplement
Payment Methods Other Than Letter of Credit
Unit Twelve Claims and Arbitration
Part One Theory
Text A Claims in International Trade
Text B Tribunal Hands Danone Partial Victory as It Settles With Wahaha
Part Two Practice
Part Three Supplement
General Introduction to Claims
Contemporary business English reading workshop.1
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