Contemporary business English reading workshop.1

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作   者:李永宁,李全福主编

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ISBN:9787561839553

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简介

    由李永宁等主编的《现代商务英语阅读教程》以(高职高专教育英语课   程教学基本要求》、《全国国际商务英语考试大纲》等为依据编写,坚持“   应用为主,够用为度”的编写原则,突出体现系统性、针对性和实用性。本   套教材由上、下两册组成,《现代商务英语阅读教程》为上册,以外贸操作   流程的商务理论与实践为主,由12个单元组成,内容涵盖商务礼仪、商务会   议、业务关系、询盘与报盘、订单与确认、支付方式、保险、包装、装运、   商务合同、信用证、索赔与仲裁。主要针对高等职业教育商务英语专业学生   毕业后所从事的实际商务外贸工作需要而编写。本书适用于高等职业教育以   及成人高等教育的商务英语专业和国际商务专业学生使用,也可作为其他专   业英语爱好者的自学参考资料。   

目录

  Unit One Business Etiquette
   Part One Theory
     Text A Public Relations -- Business Etiquette
     Text B Corporate Gift Giving
   Part Two Practice
   Part Three Supplement
     Etiquette in Different Countries
  Unit Two Business Meetings
   Part One Theory
     Text A Business Meetings That Matter- It's Possible!
     Text B A Typical Business Meeting
   Part Two Practice
   Part Three Supplement
     Ice Breakers
  Unit Three Business Relationships
   Part One Theory
     Text A How to Establish Business Relationships Online
     Text B Building a Successful Business Relationship in Japan
   Part Two Practice
   Part Three Supplement
     How to Build Relationships for Business Success
  Unit Four Enquiries and Quotations
   Part One Theory
     Text A Theories on Enquiries and Quotations
     Text B Case Study: Enquiry
   Part Two Practice
   Part Three Supplement
     Group Quality Manager Cambridge Base
  Unit Five Purchase Order and Confirmation
   Part One Theory
     Text A Purchase Order :
     Text B Case Study:Covering Business Letter Regarding Purchase Order
   Part Two Practice
   Part Three Supplement
     Marketing Plan
  Unit Six Terms of Payment
    Part One Theory
     Text A Terms of Payment
     Text B Introduction to Letter of Credit
    Part Two Practice
    Part Three Supplement
     THE ROYAL BANK OF CANADA
  Unit Seven Insurance
    Part One Theory
     Text A Standard Cargo Insurance ― Three Basic Policies
     Text B Marine Cargo Insurance for Commercial Exports
    Part Two Practice
    Part Three Supplement
     Why Do Traders Need Cargo Insurance?
  Unit Eight Packaging
    Part One Theory
     Text A Packaging and Labeling
     Text B Export Packaging and the Environment
    Part Two Practice
    Part Three Supplement
     Australia Proposes Tough Cigarette Packaging Rules
  Unit Nine Shipment
    Part One Theory
     Text A Importing Goods―Understanding Shipping Terminology
     Text B Sugar Shipping Documentation
    Part Two Practice
    Part Three Supplement
     Cargo Transportation
  Unit Ten Business Contracts
    Part One Theory
     Text A Trade Contracts
     Text B Eight Sources. of Power in a Sales Negotiation
    Part Two Practice
    Part Three Supplement
     Sales Contracts
  Unit Eleven Letter of Credit
    Part One Theory
     Text A L/C Introduction
     Text B Letter of Credit Discrepancies
    Part Two Practice
    Part Three Supplement
     Payment Methods Other Than Letter of Credit
  Unit Twelve Claims and Arbitration
    Part One Theory
     Text A Claims in International Trade
     Text B Tribunal Hands Danone Partial Victory as It Settles With Wahaha
    Part Two Practice
    Part Three Supplement
     General Introduction to Claims
  

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