Advertising journal.Vol. 3 No. 1

目录
品牌忠诚影响因素研究
国内外品牌延伸认知效果的眼动评估
名人数量、代言数量和暴露频次对名人广告效果的影响
从广告话语看新世纪社会价值观的取向——对深圳房地产广告的话语分析
背景音乐在电视广告传播中的作用
中外手机品牌形象心理比较的实证研究
广告效果的模糊综合评价
赞助效果的影响因素和理论解释
中国广告专业教育情况报告(2005年)
整合营销传播理论发展的调适性演变
广告非言语传播概念解读
从物质叫卖到精神沟通——解析后现代广告的特点
论当前中国广告中的“男性气质”
电视广告社会学研究的必要性和可能性
试论我国的广告犯罪及惩治
廓清绿色广告的迷雾
我国现代广告中传统思维方式的新思考
经济欠发达地区高校广告教学与实践初探
试论中国高等院校广告教育的定位
A Study on Influence Factors of Brand Loyalty
The Cognitive Effect in Brands Extension Evaluation:an Eye Movements Study
The Impact of Celebrity Quantity,Multiple Product Endorsement and Exposure Frequency on Celebrity Advertising
The View of the Trend of Social Value from Advertising Texts in New Era——with Real Estate Advertisements in Shenzhen City as Cases
The Effect of Background Music in TV Advertising
Comparison of Brand Images between Chinese and Foreign Brands——With KONKA and NOKIA as cases
Fuzzy Comprehensive Appraisal of the Advertising Result
The Influential Factors and Theory Explanations on Sponsorship Effects
Report on Chinese Advertising Education Developments(2005)
The Adaptable Evolution of the IMC Theory
Discussion on Nonverbal Communication in Advertising
From Hawking of Goods to Communicating of Spirit——Analyzing characteristic of post-modern advertisements
Masculinity Presented in Chinese Advertising
The Necessity and Possibility of the TV Advertising Sociology Research
Argumentation of the Advertising Crime and Castigation in China
Dispel Doubts for Green Advertisements
Discussion on Chinese Traditional Mode of Thinking in Modern Advertisements
Advertising Education and Practice of Universities in Economically Underdeveloped Areas
Discussion on Orientation of Advertising Education in Chinese Colleges and Universities
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