简介
《商务英语/高等学校“十二五”应用型经管规划教材》是为了适应对外贸易的高速发展和社会对国际商务复合型人才的需求而编写的，《商务英语/高等学校“十二五”应用型经管规划教材》融英语语言知识及技能和国际商务知识及技能于一体，按读、写、词汇、语言重点、练习等来设计教学内容的教材结构，突出英语语言交际能力的培养，使学生既获得了英语语言技能的提升，又学到了商务知识，同时也提高了对外商务沟通能力及业务能力，其首要目的在于向读者提供丰富的商务英语资料，并帮助他们提高阅读商务英语文献和使用英语处理国际商贸业务的能力。
全书共分为十章，具体包括世界经济趋势、财政、市场、世界商务、电子商务、新兴产业、服务业、全球化、人才竞争等内容。为了方便教学，每单元都设置了英文相关阅读资料，以吸引和激发学生的学习兴趣，并且在每单元设置知识反馈练习，以检测和巩固学生对知识内容的学习。
《商务英语/高等学校“十二五”应用型经管规划教材》可作为本科院校经济、金融、管理等专业的商务英语教材，同时对于从事国际商务工作和有一定英语基础并有志从事国际商务工作的人员来说，也是一本颇具实用性和参考性的商务英语指导书籍。
全书共分为十章，具体包括世界经济趋势、财政、市场、世界商务、电子商务、新兴产业、服务业、全球化、人才竞争等内容。为了方便教学，每单元都设置了英文相关资料阅读，以吸引和激发学生的学习兴趣，并且在每单元设置知识反馈练习，以检测和巩固学生对知识内容的学习。
本书可作为本科院校经济、金融、管理等专业的商务英语教材，同时对于从事国际商务工作和有一定英语基础并有志从事国际商务工作的人员也是一本颇具实用性和参考性的商务英语指导书籍。
目录
Unit One Economy Development and Challenge
Text A Challenges China Faces after Entering WTO
Vocabulary
Exercises for text A
Text B Economic Development around the World
Vocabulary
Exercises for text B
Supplementary reading China’s Economic Growth Slower but Healthier
Business Writing
Sample
Useful Sentences
Unit Two Financial Markets
Text A How Stocks Work
Vocabulary
Exercises for text A
Text B Financial Markets in General
Vocabulary
Exercises for text B
Supplementary reading Feedback Loops
Business Writing
Sample
Useful Sentences
Unit Three Market Selection
Text A Market Selection
Vocabulary
Exercises for text A
Text B An Overview of Marketing
Vocabulary
Exercises for text B
Supplementary reading Target Market Selection Segmentation and Positioning
Business Writing
Sample
Useful Sentences
Unit Four Strategic Management
Text A Strategic Management of TNCs
Vocabulary
Exercises for text A
Text B An Overview of TNCs
Vocabulary
Exercises for text B
Supplementary reading Approaches of Strategic Management
Business Writing
Sample
Useful Sentences
Unit Five Revolution of E—commerce
Text A A Case of Business to Business EC—Procurement Revolution in General Electric
Vocabulary
Exercises for text A
Text B The Internet and Business
Vocabulary
Exercises for text B
Supplementary reading E—Commerce Concerns： Cross-Cultural Issues in Internet Marketing
Business Writing
Sample
Useful Sentences
Unit Six Development of Movie Industry
Text A Movie Industry
Vocabulary
Exercises for text A
Text B Culture Industry
Vocabulary
Exercises for text B
Supplementary reading Cross—Cultural Factors in Internet Marketing
Business Writing
Sample
Useful Sentences
Unit Seven Development of Service Industry
Text A Tourist Industry and Tourism Management
Vocabulary
Exercises for text A
Text B Service Industries and Service Management
Vocabulary
Exercises for text B
Supplementary reading EU Enlargement
Business Writing
Samples
Useful sentences
Unit Eight Human Resources
Text A How to Find a Suitable Job after Graduation from College
Vocabulary
Exercises for text A
Text B Is It the Right Choice for You？
Vocabulary
Exercises for text B
Supplementary reading The Process of Human Resource Planning and Enterprise Strategy Planning
Business Writing
Samples
Useful Sentences
Unit Nine Globalization
Text A Economic Globalization
Vocabulary
Exercises for text A
Text B The Positive Effect of Globalization
Vocabulary
Exercises for text B
Supplementary reading Is Globalization Slowing Down？
Business Writing
Writing Skills
Samples
Useful Sentences
Appendix BEC English Practice
Glossary
Reference
Text A Challenges China Faces after Entering WTO
Vocabulary
Exercises for text A
Text B Economic Development around the World
Vocabulary
Exercises for text B
Supplementary reading China’s Economic Growth Slower but Healthier
Business Writing
Sample
Useful Sentences
Unit Two Financial Markets
Text A How Stocks Work
Vocabulary
Exercises for text A
Text B Financial Markets in General
Vocabulary
Exercises for text B
Supplementary reading Feedback Loops
Business Writing
Sample
Useful Sentences
Unit Three Market Selection
Text A Market Selection
Vocabulary
Exercises for text A
Text B An Overview of Marketing
Vocabulary
Exercises for text B
Supplementary reading Target Market Selection Segmentation and Positioning
Business Writing
Sample
Useful Sentences
Unit Four Strategic Management
Text A Strategic Management of TNCs
Vocabulary
Exercises for text A
Text B An Overview of TNCs
Vocabulary
Exercises for text B
Supplementary reading Approaches of Strategic Management
Business Writing
Sample
Useful Sentences
Unit Five Revolution of E—commerce
Text A A Case of Business to Business EC—Procurement Revolution in General Electric
Vocabulary
Exercises for text A
Text B The Internet and Business
Vocabulary
Exercises for text B
Supplementary reading E—Commerce Concerns： Cross-Cultural Issues in Internet Marketing
Business Writing
Sample
Useful Sentences
Unit Six Development of Movie Industry
Text A Movie Industry
Vocabulary
Exercises for text A
Text B Culture Industry
Vocabulary
Exercises for text B
Supplementary reading Cross—Cultural Factors in Internet Marketing
Business Writing
Sample
Useful Sentences
Unit Seven Development of Service Industry
Text A Tourist Industry and Tourism Management
Vocabulary
Exercises for text A
Text B Service Industries and Service Management
Vocabulary
Exercises for text B
Supplementary reading EU Enlargement
Business Writing
Samples
Useful sentences
Unit Eight Human Resources
Text A How to Find a Suitable Job after Graduation from College
Vocabulary
Exercises for text A
Text B Is It the Right Choice for You？
Vocabulary
Exercises for text B
Supplementary reading The Process of Human Resource Planning and Enterprise Strategy Planning
Business Writing
Samples
Useful Sentences
Unit Nine Globalization
Text A Economic Globalization
Vocabulary
Exercises for text A
Text B The Positive Effect of Globalization
Vocabulary
Exercises for text B
Supplementary reading Is Globalization Slowing Down？
Business Writing
Writing Skills
Samples
Useful Sentences
Appendix BEC English Practice
Glossary
Reference
商务英语
- 名称
- 类型
- 大小
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